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Sharia Economics Study Reveals Insights into Halal Cosmetics Purchase Intention

Strategic Insights

— 1 min read

A recent study conducted by researchers at Universitas Trisakti in Jakarta, Indonesia, has shed light on the factors influencing the purchase intention of halal cosmetics among Muslim women in Indonesia. The study, published in the Indonesian Interdisciplinary Journal of Sharia Economics, found that social media marketing through influencers plays a crucial role in promoting halal cosmetic products. The research also identified the importance of perceived credibility, trust, and online customer reviews in shaping attitudes towards social media influencers.

Key Takeaways:

  • The study analyzed the effect of perceived credibility, trust, and online customer reviews on attitude towards social media influencers and their impact on purchase intention among Muslim women in Indonesia.
  • The research involved 214 respondents who actively use social media and have purchased halal cosmetic products on the recommendation of influencers.
  • The study used a non-probability sampling method with a purposive sampling technique and data analysis was conducted using the Structural Equation Modeling (SEM) method with the help of AMOS 24 software.
  • The results showed that perceived credibility, trust, and online customer reviews significantly influence attitudes towards social media influencers, affecting purchase intention.
  • Religiosity strengthens the relationship between perceived credibility, trust, and online customer reviews, while e-WOM shows an essential but negative moderating effect.
  • The study provides valuable insights into the role of social media influencers and online reviews in shaping purchase intention of halal cosmetics in Indonesia.
  • The research contributes to the understanding of Sharia economics and its application in the cosmetics industry.

Statistics:

  • 214 respondents participated in the study, consisting of Muslim women aged 18-45 years who actively use social media and have purchased halal cosmetic products on the recommendation of influencers.
  • The study used a non-probability sampling method with a purposive sampling technique.
  • Data analysis was conducted using the Structural Equation Modeling (SEM) method with the help of AMOS 24 software.

Sources:

  • Indonesian Interdisciplinary Journal of Sharia Economics, 2025,8(2).
  • NewsRx. Study Data from Universitas Trisakti Update Knowledge of Sharia Economics (The Role of Social Media Influencers and Online Reviews in Shaping Purchase Intention of Halal Cosmetics: A Study on Cusumers in Indonesia). Economics Week. May 23, 2025; p 630.

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