Medical personnel

Health care industry

Sermo Launches Engagement Manager for Healthcare Brands to Connect Directly with Physicians and Advanced Practice Providers

The Engagement Manager, a new on-demand advertising solution, gives health-focused companies direct access to Sermo's global community of over 1 million triple-verified healthcare providers. This platform empowers pharmaceutical companies and health-adjacent brands to self-serve campaign launches and quickly connect with the medical professionals influencing patient choices every day.

Health care industry

Salesforce Unveils Agentforce Life Sciences for Enhanced HCP Engagement

Salesforce has introduced Agentforce Life Sciences for Customer Engagement, an AI-powered, agent-first solution built natively on its trusted platform. This application is designed to revolutionize how life sciences companies interact with healthcare professionals (HCPs), streamlining the clinical-to-commercial journey and accelerating patient access to life-enhancing therapies at scale. By leveraging digital

Health care industry

Salesforce Unveils Agentforce Life Sciences for Enhanced HCP Engagement

Salesforce has introduced Agentforce Life Sciences for Customer Engagement, an AI-powered, agent-first solution built natively on its trusted platform. This application is designed to revolutionize how life sciences companies interact with healthcare professionals (HCPs), streamlining the clinical-to-commercial journey and accelerating patient access to life-enhancing therapies at scale. By leveraging digital