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Health care industry

Sermo Launches Engagement Manager for Healthcare Brands to Connect Directly with Physicians and Advanced Practice Providers

Strategic Insights

— 2 min read

The Engagement Manager, a new on-demand advertising solution, gives health-focused companies direct access to Sermo's global community of over 1 million triple-verified healthcare providers. This platform empowers pharmaceutical companies and health-adjacent brands to self-serve campaign launches and quickly connect with the medical professionals influencing patient choices every day. Healthcare providers guide purchasing decisions across every facet of health and wellness, and the Engagement Manager enables marketing and communication teams to reach these influencers directly. The platform offers a walled-garden, healthcare-first environment where every member's medical credentials are pre-verified, ensuring advertisers can be confident they're reaching real healthcare professionals.

Key Takeaways:

  • The Engagement Manager enables self-serve campaign launches for health-focused brands, giving them direct access to Sermo's global community of over 1 million triple-verified healthcare providers.
  • The platform allows brands to quickly build image and video ads using existing creative assets, launch campaigns to specific specialties and geographies, and access real-time insights into campaign performance.
  • Healthcare providers have high demand for short-form, bite-sized content, with 63% preferring fast facts and 57% looking for short-form videos under 3 minutes.
  • Advertisers can be confident they're reaching real healthcare professionals, as Sermo offers a walled-garden, healthcare-first environment where every member's medical credentials are pre-verified.
  • By aligning content with the right context, brands can meet HCP content preferences and reach them in the right mindset, with 85% of physicians reporting a more medically and professionally focused mindset on HCP-only platforms.
  • On average, brands that advertise on Sermo see a 36% increase in physician intent to talk to peers about the brand, an 18% lift in physician intent to use/recommend a product, and an 86% lift in unaided awareness.
  • Existing Sermo clients will leverage the Engagement Manager for faster, more streamlined campaign launches.
  • Healthcare brands can register for a free Engagement Manager account here.

Statistics:

  • 63% of HCPs rate their demand as high for short-form, bite-sized fast facts*.
  • 57% of HCPs look for short-form videos under 3 minutes*.
  • 85% of physicians report a more medically and professionally focused mindset on HCP-only platforms**.
  • Brands that advertise on Sermo see a 36% increase in physician intent to talk to peers about the brand***.
  • Brands that advertise on Sermo see an 18% lift in physician intent to use/recommend a product***.
  • Brands that advertise on Sermo see an 86% lift in unaided awareness***.

Sources:

  • *Source: EPG Health, "The Future of HCP Engagement Impact", 2023
  • **Source: Sermo RealTime Study, "HCP Professional Social Trends" 2025
  • ***Source: Sermo Program Impact Benchmarks, 2024

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