Professional soccer
FIFA and Wanda Group Partnership Largest Annual Sponsorship Deal in Construction and Real Estate Sector
In 2016, Wanda Group signed a 15-year deal with FIFA, becoming the first Chinese company to achieve top-tier partner status. The partnership, valued at approximately $56.57 million per year, grants Wanda Group rights to all FIFA competitions and corporate activities, extending through the 2030 World Cup. As of 2025,