Coca-Cola Returns as Premier League's Official Soft Drinks Partner

Coca-Cola is set to bring excitement and energy back to the Premier League, after signing a three-year deal as the official soft drinks partner. The partnership aims to bring fans closer to the action through exclusive experiences and competitions, available across multiple Coca-Cola brands. Coca-Cola was previously the league's partner from 2019 to 2022 and is now poised to reconnect with fans through its iconic beverages. The agreement is scheduled to launch for the 2025/26 season.

Key Takeaways:

• Coca-Cola has signed a three-year deal with the Premier League as its official soft drinks partner, effective from the 2025/26 season.
• The partnership will bring fans closer to the action through exclusive fan activations, center circle experiences, and competitions to win tickets.
• Coca-Cola will launch an on-pack promotion in stores across the UK and Ireland to coincide with the partnership's launch.
• Multiple Coca-Cola brands, including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade, and Smartwater, will be involved in the sponsorship.
• Coca-Cola was previously the official soft drinks partner of the Premier League from 2019 to 2022.
• The partnership aligns with Coca-Cola's brand purpose of bringing people together and creating memorable moments for consumers.
• Coca-Cola is confident that the partnership will drive sales for retailers and create meaningful impact for customers.

Statistics:

• 3 years: the length of the partnership between Coca-Cola and the Premier League.
• 2025/26: the season in which the partnership will launch.
• 4: the number of Coca-Cola brands involved in the sponsorship.
• 2: the number of times Coca-Cola has partnered with the Premier League, previously from 2019 to 2022.

Sources:

• [Coca-Cola press release, [No specific date mentioned]]
• [Ndidi Chukunweze, "Coca-Cola signs new four-year deal with Premier League" (The Drum, February 6, 2019)]