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Information technology services industry

1stUp.com Corporation Triples Subscriber Figure in Under Four Months

Strategic Insights

— 1 min read

1stUp.com Corporation, a majority-owned operating company of CMGI, Inc., has tripled its subscriber figure in under four months, growing from a small private label free Internet access service launched seven months ago. The company's rapid expansion is attributed to consumer demand for a wider choice of options when it comes to connecting to the Internet. According to a recent survey commissioned by Jupiter Communications, 47% of U.S. online households would switch to a private-label, affinity ISP if provided with an economic incentive to do so.

Key Takeaways:

  • 1stUp.com Corporation has signed up over 3.5 million users for its Internet access services through its more than 70 distribution partners.
  • Since launching its first private label free Internet access service, 1stUp.com has amassed a subscriber base that has taken leading fee-based Internet access providers years to establish.
  • 1stUp.com's patent-pending technology powers sponsor-supported access offerings for multiple leading ISPs, including AltaVista, Excite@Home, Lycos, and over 70 other private label ISPs.
  • The company's distribution partners offer a free and fee-based Internet service, with the free access technology enabling a high-quality Internet connection with a small "always-on-top" navigation bar featuring useful web tools and highly targeted advertising.
  • 1stUp.com's network is the largest in North America, delivering reliable Internet access to over 95% of the U.S. and Canada.
  • The company supports over 3.5 million registered subscribers and aggregates the end-user bases of multiple leading ISPs.

Statistics:

  • 3.5 million: The number of subscribers signed up by 1stUp.com Corporation through its more than 70 distribution partners.
  • 70: The number of distribution partners that offer 1stUp.com's free and cost-effective Internet services to their customers.
  • 1.2 million (per month): The average growth rate of 1stUp.com's subscribers over the last four months.
  • 40%: The monthly growth rate of 1stUp.com's network traffic.
  • 7 months: The time it took for 1stUp.com to establish a subscriber base that took leading fee-based Internet access providers years to establish.

Sources:

  • Business Wire
  • CMGI @Ventures
  • About 1stUp.com
  • Compara.com
  • 1stUp.com Corporation
  • CMGI, Inc.

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