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Luxury Travel in Asia-Pacific: New Expectations and Travel Preferences

Strategic Insights

— 1 min read

As the Asia-Pacific region continues to emerge as a growth engine for luxury travel, a new report from Marriott International's Luxury Group has identified new expectations and travel preferences among wealthy travellers in the region. The report, "The New Luxe Landscapes Report", reveals that 68% of those surveyed are planning to spend more on leisure travel over the next 12 months, with 74% prioritising gastronomy as the reason to travel. The research highlights three distinct groups of luxury travellers: the "venture travellist", the "experience connoisseur", and the "timeless adventurer", each with unique motivations and preferences.

Key Takeaways:

  • 68% of respondents are planning to spend more on leisure travel over the next 12 months, with 74% prioritising gastronomy as the reason to travel.
  • 88% of respondents are planning to travel within Asia-Pacific, with 69% of India's wealthy tourists planning a trip to Australia, a top destination of choice for Indonesian, Japanese, and Singaporean travellers.
  • The most active and engaged travel market, 89% of wealthy Indian respondents say they are planning to spend more on travel.
  • 81% of respondents select hotels based on fine dining options, while 83% choose destinations to visit celebrated restaurants.
  • 35% of respondents plan to spend more on unique culinary experiences, with 88% prioritising gastronomy-related travel.
  • The three distinct groups of luxury travellers are: the "venture travellist" (business-oriented), the "experience connoisseur" (millennials seeking enrichment), and the "timeless adventurer" (older travellers seeking unique experiences).

Statistics:

  • 68% of respondents plan to spend more on leisure travel over the next 12 months.
  • 74% of respondents plan to travel within Asia-Pacific.
  • Average of six leisure trips is planned over the next 12 months.
  • 33% of respondents are planning at least seven holidays this year.
  • 81% of respondents select hotels based on fine dining options.
  • 83% of respondents choose destinations to visit celebrated restaurants.

Sources:

  • "The New Luxe Landscapes Report" by Marriott International's Luxury Group.
  • Oriol Montal, managing director for luxury in Asia Pacific (excluding China) at Marriott International.
  • Luxury Group by Marriott International.

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