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Singapore Tourism Board Hosts Roadshows in India, Sees Revival in Indian Tourism

Strategic Insights

— 1 min read

As the tourism industry picks up pace, the Singapore Tourism Board is hosting roadshows in India to promote the country's attractions to tourists. The board has reported a significant increase in the number of Indian visitors to Singapore, with a recovery rate of 75% in the country.

The Singapore Tourism Board is hosting roadshows in Chennai, Hyderabad, Calcutta, and Ahmedabad, featuring 50 exhibitors representing hotels, airlines, cruise lines, and destination management companies. Indian tourists have evolved to be a confident and discerning group, with a strong preference for unique experiences. The board is responding to this trend by promoting new attractions, including the Bird Paradise inside the Mandai Wildlife Reserve, which opened on May 8 this year.

Key Takeaways:

  • The Singapore Tourism Board is hosting roadshows in Chennai, Hyderabad, Calcutta, and Ahmedabad to promote the country's attractions to Indian tourists.
  • Indian tourists have evolved to be a confident and discerning group, with a strong preference for unique experiences.
  • The board is promoting new attractions, including the Bird Paradise inside the Mandai Wildlife Reserve, which opened on May 8 this year.
  • The board has reported a significant increase in the number of Indian visitors to Singapore, with a recovery rate of 75% in the country.
  • The Indian recovery rate is 75% better than the global rate of 71%, making it one of the fastest-recovering tourism markets.
  • Calcutta is among the top Indian source markets for Singapore, with two airlines providing direct flights between the two cities.
  • Singapore received around 1.4 million visitors from India in 2019 and 1.07 million in 2023, according to the board.

Statistics:

  • Between January and June 2023, Singapore received around 6,30,000 (6.3 lakhs) visitors from India.
  • The Indian tourism market is expected to continue growing, with a recovery rate of 75%.
  • The Singapore Tourism Board has reported a 75% recovery rate in the Indian tourism market, better than the global rate of 71%.
  • 17 cities in India provide direct flights to Singapore within a 4 to 6-hour range.
  • The Forbidden Forest Experience on Sentosa Island is a new attraction that allows visitors to come face-to-face with magical creatures, including a Hippogriff and Nifflers.

Sources:

  • This newspaper
  • Singapore Tourism Board
  • Contify.com

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