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Hotels and motels

Hyatt Affiliate Acquires me and all hotels Brand to Boost European Growth

Strategic Insights

— 1 min read

Hyatt Hotels Corp. has announced that a Hyatt affiliate has acquired the me and all hotels brand from Lindner Hotels AG (Lindner) to expand its presence in new European markets. This move builds on the successful strategic collaboration between Hyatt and Lindner, which has increased Hyatt's brand footprint in Germany and Europe. As a result of the transaction, me and all hotels will become a standalone brand within Hyatt's global lifestyle portfolio, which has experienced significant growth, with its room count quintupling between 2017 and the end of 2023.

Key Takeaways:

  • The me and all hotels brand has grown to six hotels and over 1,000 rooms in central city locations across Germany, with a healthy pipeline for future developments.
  • The brand has a significant presence in Germany, with hotels in Berlin, Hamburg, Leipzig, and Stuttgart, and future openings planned for 2024 and 2026.
  • Hyatt's global lifestyle portfolio has experienced significant growth, with its room count quintupling between 2017 and the end of 2023.
  • The acquisition of the me and all hotels brand will enable Hyatt to expand its presence in new European markets.
  • The me and all hotels brand combines outstanding guest satisfaction with a conversion-friendly development model, positioning it for scale and accelerated expansion across Europe and beyond.
  • The brand's focus on providing a unique, urban lifestyle experience, with a strong emphasis on design, technology, and local experiences, has made it a popular choice for travelers.

Statistics:

  • The me and all hotels brand has grown to six hotels and over 1,000 rooms in central city locations across Germany.
  • The brand has a healthy pipeline for future developments, with 1,000 new rooms planned.
  • Hyatt's global lifestyle portfolio has experienced significant growth, with room count quintupling between 2017 and the end of 2023.
  • The acquisition of the me and all hotels brand will expand Hyatt's presence in new European markets.
  • The brand has a strong presence in Germany, with hotels in Berlin, Hamburg, Leipzig, and Stuttgart, and future openings planned.

Sources:

  • Hyatt Hotels Corp. (June 28) - press release
  • Lindner Hotels AG (no date) - "About us" webpage
  • Hyatt.com - "About Hyatt" webpage

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