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Chief executive officers

Starbucks' Incoming CEO Brian Niccol to Receive a Huge Pay Package

Strategic Insights

— 2 min read

Brian Niccol, who is set to take over as Starbucks' next CEO, is expected to receive a massive pay package worth up to $113 million, according to a regulatory filing. This is significantly higher than the $49,000 average annual wage of a Starbucks barista, which is a stark contrast to the compensation of the incoming CEO. Niccol's pay package includes an annual base pay of $1.6 million, a bonus of up to $7.2 million, and a $10 million sign-on bonus in his first six months with the company. He will also receive stock grants worth between $75 million and $80 million and an additional $23 million stock grant each year.

Key Takeaways:

  • Brian Niccol's total compensation as CEO could reach up to $113 million, according to a regulatory filing.
  • Niccol's annual base pay will be $1.6 million, with a bonus of up to $7.2 million.
  • He will receive a $10 million sign-on bonus in his first six months with Starbucks.
  • Niccol will also receive stock grants worth between $75 million and $80 million and an additional $23 million stock grant each year.
  • The majority of Niccol's earnings will come in the form of stock in the company.
  • Niccol's pay package is significantly higher than that of outgoing CEO Laxman Narasimhan, whose compensation was worth around $15 million last year.
  • The average annual wage for a Starbucks barista is around $49,000.
  • The company and representatives of Workers United, which is organizing baristas at stores, restarted bargaining earlier this year, though no contracts have been agreed to yet.

Statistics:

  • $113 million: total compensation for Brian Niccol as CEO.
  • $1.6 million: Niccol's annual base pay as CEO.
  • $7.2 million: possible bonus for Niccol each year.
  • $10 million: sign-on bonus for Niccol in his first six months with Starbucks.
  • $75 million - $80 million: stock grant for Niccol upon joining the company.
  • $23 million: annual stock grant for Niccol.
  • $49,000: average annual wage for a Starbucks barista in the United States.
  • $15 million: compensation for outgoing CEO Laxman Narasimhan in the previous year.
  • $11 million: severance payout for Narasimhan under Starbucks' policies.

Sources:

  • Business Insider: "Starbucks' new CEO Brian Niccol could earn up to $113 million"
  • SEC: "Form 8-K - [email protected] & Co. Inc. for 8/21/2024"
  • Glassdoor: "Starbucks Barista salary in United States"
  • CNBC: "Starbucks resumes bargaining with Workers United union"
  • Fortune: "Starbucks' incoming CEO Brian Niccol's compensation is tied to the company's performance"

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