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Podcasting

Matt Cooper and Ivan Yates Launch Paid-For Subscription Service for Path to Power Podcast

Strategic Insights

— 1 min read

Matt Cooper and Ivan Yates have launched a paid-for subscription service for their popular podcast, Path to Power, which discusses Irish and global politics. The duo claims to attract around 30,000 listeners per episode and will now offer a second weekly podcast to subscribers for €6 a month. Cooper and Yates are also set to perform two live shows in Dublin and Cork, featuring mystery guests, including a pollster, who will be questioned about the accuracy of polls. The pair are divided on the outcome of the US election in November, with Yates leaning towards Trump.

Key Takeaways:

  • Matt Cooper and Ivan Yates have launched a paid-for subscription service for their podcast, Path to Power, offering a second weekly podcast for €6 a month.
  • The podcast attracts around 30,000 listeners per episode and will now offer exclusive content to subscribers.
  • Cooper and Yates are set to perform two live shows in Dublin and Cork, featuring mystery guests, including a pollster.
  • The pair are divided on the outcome of the US election in November, with Yates leaning towards Trump.
  • Cooper expects Fine Gael to do better than predicted in the upcoming Irish general election.
  • Yates predicts that Sinn Fein will not do as well as he initially forecast, citing changing dynamics and data.
  • Cooper is interested in seeing whether Sinn Fein's housing policy will "change the collective temperature again".
  • The pair discuss various election predictions and outcomes, including the possibility of a surprise win for Fine Gael.

Statistics:

  • 30,000 listeners per episode for the Path to Power podcast.
  • €6 per month subscription for the second weekly podcast.
  • Two live shows scheduled in Dublin and Cork, featuring mystery guests.
  • 70 seats predicted by Yates for Sinn Fein in the general election last year.
  • 25 seats predicted for Fine Gael by Yates within the same timeframe.
  • 8 swing states for the US election highlighted by Goldman Sachs.

Sources:

  • The double act Matt Cooper and Ivan Yates joked that their offering is "cheaper than the 2 Johnnies" as they launched a paid-for subscription service for their political podcast Path to Power.

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