Hyatt Hotels Corporation Expands Luxury and Lifestyle Hotel Portfolio across the Americas
Hyatt Hotels Corporation is driving strategic expansion of its luxury and lifestyle hotels, with over 20 recent and planned openings across the Americas region by 2025. The company has doubled luxury rooms, tripled resort rooms, and quintupled lifestyle rooms globally since 2017. This expansion underscores Hyatt's position as the premier hotel brand for high-end travelers seeking rich and experiential luxury, resort, and lifestyle stays.
Key Takeaways:
- Hyatt plans to acquire lifestyle pioneer Standard International to enhance its lifestyle hospitality offerings and launch a new dedicated lifestyle group.
- The company will introduce several luxury and lifestyle brands in key markets across the Americas region, including the first Park Hyatt and Dream Hotels properties in Mexico, the first Hyatt Centric brand in Puerto Rico, and the first Grand Hyatt hotel in Grand Cayman.
- Hyatt will add several new hotels across prime leisure markets in the Americas in 2024, including the first Andaz hotel in Florida and the debut of the Hyatt Centric brand in Costa Rica.
- The Legend Paracas Resort, Grand Hyatt Indian Wells Resort & Villas, Hyatt Centric Delfina Santa Monica, Thompson Palm Springs, Hyatt Centric San José Escazù, Hyatt Centric Santo Domingo, and Grand Hyatt Scottsdale Resort are among the recent and upcoming openings.
- Hyatt's loyalty program, World of Hyatt, has reimagined program benefits, offering more flexibility and choices for members, including the ability to earn and redeem points at a collection of over 700 boutique and luxury hotels and villas.
Statistics:
- Over 20 recent and planned openings across the Americas region by 2025.
- 88% of consumers are showing a steady intent to travel for leisure, according to Hyatt's Mid-Year 2024 Consumer Sentiment and Travel Expectations Report.
- World of Hyatt membership has grown to 48 million loyalty members.
- Hyatt has expanded its luxury rooms by 100%, resort rooms by 200%, and lifestyle rooms by 500% globally since 2017.
Sources:
- Hyatt Corporation
- Hyatt Hotels Corporation
- World of Hyatt