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Hotels and motels

Hyatt Expands Luxury and Lifestyle Brand Footprint Across Americas Region

Strategic Insights

— 2 min read

Hyatt Hotels Corporation is continuing the strategic expansion of its luxury and lifestyle brands across the Americas region. With a significant development pipeline of over 20 new and planned openings through 2025, Hyatt aims to expand its brand footprint in several new regional markets, allowing it to care for guests and World of Hyatt members in more places and on more stay occasions. Since 2017, Hyatt has doubled its number of luxury rooms, tripled its number of resort rooms, and quintupled its number of lifestyle rooms globally, establishing it as the fastest-growing luxury portfolio with the largest number of luxury-branded rooms in resort locations worldwide.

Hyatt found in its recent Mid-Year 2024 Consumer Sentiment and Travel Expectations Report that 88% of consumers are showing a steady intent to travel for leisure. 'We are engaged with our guests and World of Hyatt members and taking in their feedback helps us strengthen our understanding of the key markets and leisure experiences that resonate with and excite them the most,' said Crystal Vinisse Thomas, vice president and global brand leader for Hyatt's luxury and lifestyle brands.

Key Takeaways:

  • Hyatt has a significant development pipeline of over 20 new and planned openings across the U.S., Canada, Mexico, Latin America, and the Caribbean through 2025.
  • Since 2017, Hyatt has doubled its number of luxury rooms, tripled its number of resort rooms, and quintupled its number of lifestyle rooms globally.
  • 88% of consumers are showing a steady intent to travel for leisure, according to Hyatt's recent Mid-Year 2024 Consumer Sentiment and Travel Expectations Report.
  • Hyatt will introduce several luxury and lifestyle brands in key markets across the Americas region in 2025, including the first Park Hyatt and Dream Hotels properties in Mexico and the first Hyatt Centric brand in Puerto Rico.
  • Hyatt will open several new hotels across prime leisure markets in the Americas in 2024, including the first Andaz hotel in Florida and the debut of the Hyatt Centric brand in Costa Rica.
  • The Grand Hyatt brand will debut in Utah with the Grand Hyatt Deer Valley, which will feature 436 luxury accommodations, multiple food & beverage experiences, and one of the largest mountainside event facilities in the U.S.
  • Hyatt will welcome properties of Standard International into World of Hyatt in 2025, bringing more lifestyle options to its 48 million loyalty members.

Statistics:

  • Over 20 new and planned openings across the U.S., Canada, Mexico, Latin America, and the Caribbean through 2025
  • 88% of consumers showing a steady intent to travel for leisure (Hyatt's Mid-Year 2024 Consumer Sentiment and Travel Expectations Report)
  • 124-room Legend Paracas Resort in Peru, opened on June 18, 2024
  • $64 million renovation of Grand Hyatt Indian Wells Resort & Villas in California
  • 315 guest rooms at Hyatt Centric Delfina Santa Monica, opened on September 18, 2024
  • 168 bungalow-inspired guest rooms at Thompson Palm Springs, expected to open on September 30, 2024

Sources:

  • ENPublishing - "Hyatt Grows Luxury and Lifestyle Brand Footprint Across the Americas Region" (September 24, 2024)
  • Hyatt Hotels Corporation - "Mid-Year 2024 Consumer Sentiment and Travel Expectations Report"
  • Hyatt Hotels Corporation - "About Hyatt Hotels Corporation"
  • M2 Communications - "Distributed via M2 Communications" (September 24, 2024)

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