Mainstream Media Remains a Loyal Companion for Entrepreneurs

Mainstream media continues to play a crucial role in promoting local businesses and building consumer trust, particularly in Malaysia. Entrepreneurs from various industries, such as batik and bread sellers, have credited mainstream media with helping their businesses gain exposure and recognition. These entrepreneurs believe that mainstream media serves as a bridge between traders and consumers, providing authentic information about government incentives and policies that impact the business community. While social media has become a popular promotional outlet, mainstream media remains an important platform for disseminating accurate information and building a reputation.

Key Takeaways:

• Mainstream media is still a vital platform for promoting local businesses and building consumer trust, as acknowledged by entrepreneurs in various industries.
• A batik entrepreneur, Shaifuddin Mustafa, believes that mainstream media serves as a bridge between traders and consumers, providing authentic information about government incentives and policies.
• Media coverage has helped boost sales and build customer trust for entrepreneurs like Nazidah Ali, who sells bread, and Marzaitul Husna Abu Johar, a gula kabung entrepreneur.
• Mainstream media helps promote products more effectively than social media platforms, which are often filled with unverified content.
• Entrepreneurs place greater trust in newspapers and electronic media, as they provide authentic information and shape positive perceptions among customers.
• Mainstream media plays a crucial role in providing information about government assistance and initiatives available for entrepreneurs, such as those in the batik industry.
• Entrepreneurs recognize the value of mainstream media in strengthening their brand and enhancing credibility, as seen in the cases of Shaifuddin Mustafa and Nazidah Ali.

Statistics:

• Since 1993, Shaifuddin Mustafa has been running his batik business with his wife Zalina Husain.
• Nazidah Ali founded her bread business, Roti Gebhoo, in 2018.
• Marzaitul Husna Abu Johar is a 31-year-old gula kabung entrepreneur from Kampung Peruang, Kuala Lipis.
• The number of batik sellers in Malaysia is not mentioned in the article.
• The article does not provide any data on the effectiveness of mainstream media in promoting local businesses.

Sources:

• BERNAMA News Agency (24 May 2025)
• Shaifuddin Mustafa, a batik entrepreneur
• Nazidah Ali, a bread seller
• Marzaitul Husna Abu Johar, a gula kabung entrepreneur