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Tourism

Brisbane Breaks International Records in Tourism, Attracts Four in Every 10 Visitors to Queensland

Strategic Insights

— 1 min read

Brisbane's tourism industry has surged, with the city attracting four in every 10 visitors to Queensland, breaking international records in the process. According to the latest data from Tourism Research Australia, Brisbane delivered 38 per cent of the state's visitation between January and March this year, with an added 31 per cent of visitor expenditure and 30 per cent of visitor nights. During this period, visitation from international holidaymakers increased by nearly 20 per cent year-on-year, with 594,000 visitors, setting records for visitation from the US, Indonesia, and India, with visitation from China growing 28.4 per cent year-on-year.

Key Takeaways:

  • Brisbane attracted four in every 10 visitors to Queensland, breaking international records, with 38 per cent of the state's visitation between January and March this year.
  • The city delivered 31 per cent of visitor expenditure ($2 billion) and 30 per cent of visitor nights (6.9 million) during the same period.
  • Visitaiton from international holidaymakers increased by nearly 20 per cent year-on-year, with 594,000 visitors, setting records for US, Indonesia, and India.
  • Brisbane set records for visitation from the US, Indonesia, and India, with visitation from China growing 28.4 per cent year-on-year.
  • The city saw an increase in visitation from China, with a 28.4 per cent year-on-year growth, attributed to added direct flights.
  • Brisbane's tourism industry has been driven by the city's inclusion as a must-visit destination by global publications, including Time and Frommer's, and the development of precincts such as Howard Smith Wharves, South Bank, and James Street.
  • The Queen's Wharf precinct, despite financial difficulties on the part of Star Entertainment, remains an important asset for Brisbane, capable of drawing 1.4 million visitors a year.

Statistics:

  • 38 per cent of Queensland's visitation between January and March this year was attributed to Brisbane.
  • Brisbane delivered 31 per cent of visitor expenditure ($2 billion).
  • The city accounted for 30 per cent of visitor nights (6.9 million).
  • Visitaiton from international holidaymakers increased by 594,000 (19.4 per cent).
  • 28.4 per cent of growth in visitation from China was attributed to added direct flights.
  • 18,400 new seats were added between Brisbane and Auckland, courtesy of Air New Zealand.

Sources:

  • Tourism Research Australia.
  • Brisbane Airport.
  • Queensland government.
  • Brisbane Economic Development Agency.
  • Time magazine.
  • Frommer's.

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