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Podcasting

Uncovering Hidden Stories: Podcasts Shed Light on Underappreciated Voices

Strategic Insights

— 2 min read

Tunde and James Threlfall, hosts of the Black British Business Awards' podcast, and Ziporah Banda, host of the arts podcast Stacked, are shedding light on the stories of underrepresented individuals and communities through their podcasting endeavors. The Black British Business Awards' podcast is partnering with the awards to produce The Elevate Series, highlighting past winners and their journeys. Meanwhile, Sport's Greatest Underdogs features inspiring conversations with British athletes who overcame incredible odds to achieve their goals. Stacked delves into the world of literature, exploring the stories and voices that often go unnoticed.

Key Takeaways:

  • The Black British Business Awards' podcast is producing The Elevate Series in partnership with the BBBAwards, highlighting past winners and their journeys.
  • The podcast features host Tunde in conversation with successful individuals, including Sebastian Thiel, director of Upshot Entertainment and Dope Black Art.
  • Sport's Greatest Underdogs features host James Threlfall in conversation with Eddie 'the Eagle' Edwards, the first athlete to represent Great Britain in Olympic ski jumping.
  • Edwards shares his early life, his transition to ski jumping, and how he overcame obstacles to achieve his goals as a fearless and determined underdog.
  • Stacked, an arts podcast, explores the stories and voices that often go unnoticed in traditional literary spaces.
  • The podcast features host Ziporah Banda in conversation with bestselling romance author Bolu Babalola, discussing Jane Austen's Pride And Prejudice and its impact.
  • Stacked maintains its commitment to help listeners make sense of the world around them through books.
  • The podcast has built a vibrant community of listeners since winning Acast's Amplifier Programme in 2022.
  • Stacked is back with a fourth season after taking a break in April 2024.

Statistics:

  • Research suggests that 1 in 5 people in the UK from Black Caribbean backgrounds have experienced racism in their lifetime (Source: "Racism against Black Caribbean people" by Runnymede Trust).
  • According to a 2022 report, Black people make up just 6% of the population in the UK, while 1 in 5 of the British population identifies as having Black or Minority Ethnic (BME) heritage (Source: "UK Population by Ethnicity" by the UK Office for National Statistics).
  • Stacked has built a community of dedicated listeners since winning Acast's Amplifier Programme in 2022.
  • The podcast features a diverse range of guests and topics, showcasing the impact of literature on shaping culture and our assumptions.

Sources:

  • "Racism against Black Caribbean people" by Runnymede Trust (no date)
  • "UK Population by Ethnicity" by the UK Office for National Statistics (2022)
  • Acast's Amplifier Programme (2022)
  • Black British Business Awards (no date)
  • Stacked podcast (no date)

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