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Chipotle Mexican Grill Inc.

Chipotle Launches "Build-Your-Own Chipotle" Family Meal Offering

Strategic Insights

— 1 min read

Chipotle Mexican Grill has launched a new digital-exclusive menu option, "Build-Your-Own Chipotle," a family meal offering intended to feed groups of four to six people. The customizable spread of real ingredients can be ready for pickup in as little as 15 minutes, providing an effortless way to feed a small group with delicious, real food. The offering includes large family-style portions of each ingredient, allowing guests to create any bowl, salad, or soft taco to their liking and dietary preferences.

Key Takeaways:

  • The "Build-Your-Own Chipotle" family meal offering serves four to six people and can be customized with real ingredients.
  • Each order includes a choice of protein, rice, bean, premium side, and three salsas/toppings, as well as shredded romaine lettuce and cheese.
  • Guests also have the option to order two large bags of chips and three large sides as a separate menu item.
  • The digital-exclusive menu option can be ordered through the Chipotle app and Chipotle.com, with a pick-up or delivery option available.
  • To promote the new offering, Chipotle is offering $10 off the first "Build-Your-Own Chipotle" order with code TRYBYOC, valid from August 26 to October 21 or until 500,000 total redemptions, whichever comes first.
  • The promotion is not valid on Chipotle Catering, in-restaurant orders, or orders via third-party platforms.
  • Chipotle will also offer a feature on the Chipotle app where guests can create a shareable link for friends and family to add their meal and submit as one all-inclusive pick-up or delivery order.

Statistics:

  • The "Build-Your-Own Chipotle" family meal offering includes a choice of one protein, one rice, one bean, and one premium side, with three salsas/toppings, as well as shredded romaine lettuce and cheese.
  • The offering can be ready for pickup in as little as 15 minutes.
  • The digital-exclusive menu option is available for ordering through the Chipotle app and Chipotle.com.
  • The promotion is valid for $10 off any one "Build-Your-Own" item, excluding the 2 Large Chips & 3 Dips item.
  • The promotion is limited to one discount per transaction.

Sources:

  • Chipotle Mexican Grill, Inc. (NYSE: CMG) press release, "Chipotle Launches 'Build-Your-Own Chipotle' Family Meal Offering," August 25, 2025.
  • Chipotle Mexican Grill, Inc. website, "Build-Your-Own Chipotle."
  • Chipotle Mexican Grill, Inc. website, "About Chipotle."

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