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Brigham Young University

Enhanced Fan Experience at BYU Football Games

Strategic Insights

— 1 min read

As another season of BYU football kicks off, fans can expect an improved and unique experience at LaVell Edwards Stadium. The athletic department has introduced several new additions and reminders to ensure a seamless and enjoyable experience for all attendees. From AI-powered concession checkouts to enhanced pre-game events, fans can look forward to a revitalized atmosphere at the stadium.

Key Takeaways:

  • The stadium will feature AI-powered concession checkouts in two areas, the lower east side and upper west side, providing a faster checkout experience.
  • Four new fan-friendly-pricing concession stands will be available, including a gluten-free dedicated stand in the southeast corner of the stadium.
  • Legacy Hall, the Student Athlete Building, remains closed to the public due to ongoing renovations, and fans will not be able to access it before games.
  • Cougar Canyon and The Backyard will offer pre-game events starting three and a half hours before kickoff, with entertainment and activities available on the Gameday Timeline page.
  • The BYU Cougars app provides fans with exclusive content, scores, highlights, and tickets, available for download on iOS or Android.
  • Mobile-friendly stadium maps can be accessed through the app or the website les.byucougars.com.
  • Fans can entrance the stadium through any gate, but gates may have varying levels of congestion.
  • Parking passes can be downloaded before arrival to expedite entry into parking lots and stadium gates.
  • A no bag policy is in place, with exceptions for small clutch bags, medically necessary bags, and outside chair back seats, which can be rented at gates one and five.
  • All stadium policies can be found on the LaVell Edwards Stadium venue page.

Statistics:

  • 4 new concession stands will be available this season.
  • 2 areas will feature AI-powered concession checkouts.
  • 1 dedicated gluten-free stand will be available.
  • 3 and a half hours before kickoff, pre-game events will start in Cougar Canyon.
  • 2 locations will offer The Backyard experience.
  • 1 stadium map will be available through the BYU Cougars app.
  • 7 gates will be available for entrance to the stadium.
  • 2 exceptions to the no bag policy will be considered: small clutch bags and medically necessary bags.

Sources:

  • Provo: BYU Athletics news release.

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