Innovative Eyewear Reports Successful Appearance at Vision Expo West 2025

Innovative Eyewear, Inc., a developer and retailer of smart eyewear under the Lucyd, Nautica, Eddie Bauer, and Reebok brands, has reported a successful appearance at Vision Expo West 2025, the premier optical industry trade show in the United States. The company secured approximately 40 new optical industry accounts, including regional and independent players, and developed a new partnership to expand distribution into the UK. The company also received strong feedback on sneak previews of upcoming next-gen collections, including the Reebok Powered by Lucyd optical line and the Lucyd Aero prototype.

Key Takeaways:

• Innovative Eyewear secured 40 new optical industry accounts at Vision Expo West 2025, expanding their presence in the US market.
• The company developed a new partnership to expand distribution into the UK, increasing their global reach.
• The Reebok Powered by Lucyd optical line will complement the existing eight styles of Reebok sunglasses with six new styles for all-day, indoor/outdoor wear.
• Lucyd Armor ANSI-certified smart safety glasses were a standout offering, even among attendees already committed to another smart brand for standard optical.
• The company observed a considerable increase in awareness and interest from optical professionals, signaling a growing desire for smart eyewear integration into modern optical solutions.

Statistics:

• 40 new optical industry accounts were secured at Vision Expo West 2025.
• 8 existing styles of Reebok sunglasses will be complemented by 6 new styles as part of the Reebok Powered by Lucyd optical line.
• 100+ frame and lens combinations are offered by Innovative Eyewear to meet the needs of the optical market.

Sources:

• PRNewswire, "Innovative Eyewear Reports Successful Appearance at Vision Expo West 2025" (September 24, 2025 /PRNewswire/)
• Innovative Eyewear, Inc. press release - Forward Looking Statements