Eyewear

Innovative Eyewear, Inc. Reports Successful Appearance at Vision Expo West 2025

Strategic Insights

Sep 26, 2025 — 1 min read

Innovative Eyewear, Inc., the manufacturer of smart eyewear under various brands, has reported a successful appearance at Vision Expo West 2025, the premier optical industry trade show in the United States. The company secured new optical industry accounts, developed a new partnership, and received strong feedback on upcoming next-gen collections. CEO Harrison Gross expressed excitement about the growing desire for smart eyewear integration in modern optical solutions.

Key Takeaways:

Innovative Eyewear, Inc. secured approximately 40 new optical industry accounts, including regional and independent players.
The company developed a new partnership to expand distribution into the UK.
Met with enthusiastic new partners with national presences in Canada and LATAM.
Received strong feedback on sneak previews of upcoming next-gen collections, including the Reebok Powered by Lucyd optical line and the Lucyd Aero prototype.
The Reebok optical line will complement existing Reebok sunglasses with six new styles for indoor/outdoor wear.
Lucyd Armor ANSI-certified smart safety glasses stood out as an important offering.
Compared to previous years, Innovative Eyewear, Inc. observed a considerable increase in awareness and interest from optical professionals.
The value of feedback and industry connections made at the show cannot be overstated.
The company aims to deliver ergonomically-sound smartglasses for the whole family through more eye care providers in communities across North America and beyond.
CEO Harrison Gross emphasizes the vision for the future of eyewear being smart and the optical industry increasingly sharing this vision.

Statistics:

40 new optical industry accounts secured
Reebok optical line will offer six new styles in addition to existing eight styles
Lucyd Armor smart safety glasses received significant interest
Considerable increase in awareness and interest from optical professionals compared to previous years

Sources:

• Innovative Eyewear, Inc. (NASDAQ: LUCY; LUCYW)

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