Sign in Subscribe
Airports

Riyadh Air Launches First Daily Flights to London Heathrow, Unveils Innovative Loyalty Program "Sfeer"

Strategic Insights

— 1 min read

Riyadh Air, Saudi Arabia's new national carrier, has marked a significant milestone in its operational readiness with the launch of its first daily flights to London Heathrow Airport, commencing on October 26. The airline has also introduced its innovative loyalty program, "Sfeer," designed to offer exclusive benefits to its early founding members and redefine the future of loyalty in global aviation. The flights will be operated using a Boeing 787-9 technical spare aircraft, "Jamila," and will feature a carefully sequenced approach to ensure operational excellence.

Key Takeaways:

  • Riyadh Air will operate daily flights from Riyadh to London Heathrow Airport, commencing on October 26, using a Boeing 787-9 technical spare aircraft, "Jamila."
  • The airline's innovative loyalty program, "Sfeer," is designed to offer exclusive benefits to its early founding members and redefine the future of loyalty in global aviation.
  • Sfeer members can share level points with friends and family, allowing points to be used by others to enhance their membership level.
  • The loyalty program features a unique "no points expiry" policy, ensuring that every point and benefit is meant to be enjoyed, not wasted.
  • Members will receive invitations to exciting events and experiences, complimentary onboard Wi-Fi on their flights, and an array of benefits from local and global partners.
  • Early registrants to Sfeer will be welcomed into an exclusive group, 'The Founders,' who will receive priority access to bookings on future flights, along with other benefits.
  • Further exciting new routes are set to be announced in the coming weeks for winter 2025 and summer 2026.

Statistics:

  • 1: The number of daily flights Riyadh Air will operate from Riyadh to London Heathrow Airport.
  • 10/26: The date on which Riyadh Air will commence daily flights to London Heathrow Airport.
  • 2: The number of cities to which Riyadh Air will add flights after London, with Dubai being the next destination.
  • 2025: The year in which Riyadh Air plans to achieve full operational readiness.
  • 2026: The year in which Sfeer will be fully activated, featuring engaging gamified experiences and leaderboards.

Sources:

  • TradeArabia News Service
  • Al Hilal Publishing and Marketing Group
  • Riyadh Air

(Note: The exact format of the sources from the original text has been preserved.)

Read more