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Podcasting

Spotify and Netflix Partner to Bring Video Podcasts to Netflix Viewers

Strategic Insights

— 1 min read

Spotify and Netflix are teaming up to make select video podcasts from Spotify Studios and The Ringer available on Netflix, starting in early 2026 in the United States. The partnership will expand to other markets, providing viewers with access to popular video podcasts across various genres, including sports, culture, lifestyle, and true crime. This move is intended to complement Netflix's existing content and bring fresh voices and perspectives to the platform.

Key Takeaways:

  • Netflix will be making select video podcasts from Spotify Studios and The Ringer available on their platform, starting in early 2026 in the United States.
  • The partnership will cover podcasts across sports, culture, lifestyle, and true crime genres.
  • The first shows available at launch will include The Bill Simmons Podcast, The Zach Lowe Show, The Ringer NBA Show, The Rewatchables, Recipe Club, Dissect, Conspiracy Theories, and Serial Killers, among others.
  • The partnership aims to complement Netflix's existing content and provide viewers with fresh voices and new perspectives.
  • Creators will retain control over their work, continue to access multiple revenue streams, and receive support in developing sustainable businesses.
  • The partnership represents a new chapter for podcasting, allowing for expanded discovery, helping creators reach new audiences, and giving fans around the world access to new stories and favorites.

Statistics:

  • The partnership will cover podcasts across sports, culture, lifestyle, and true crime genres.
  • The first shows available at launch will include The Bill Simmons Podcast, The Zach Lowe Show, The Ringer NBA Show, The Rewatchables, Recipe Club, Dissect, Conspiracy Theories, and Serial Killers, among others.
  • The partnership aims to complement Netflix's existing content, with over 2,000 hours of content available on the platform.
  • Creators will retain control over their work, with sustained revenue streams and support in developing sustainable businesses.

Sources:

  • BestMediaInfo Bureau
  • Contify.com

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