The Rise of Outsourced Rangoli-Making in India

As Diwali approaches, families across India often spend hours creating intricate rangoli designs on their doorsteps. However, this year, a new trend has emerged, with millennials opting to outsource their rangoli-making to professional artists. According to Rajni Dutta, director of Rajni Dutta Art, this shift is driven by the nostalgia for traditional designs and the lack of time among young Indians. "With their disposable incomes, they now prefer recreating that emotion through professionals," she says.

Key Takeaways:

• The art of rangoli-making is being outsourced by millennials who are nostalgic about their grandmother's designs but don't have the time.
• The demand for rangoli artists peaks during Diwali and the year-end wedding season, with clients often booking months in advance.
• Commissioned rangolis can cost anywhere between Rs.800 and Rs.20,000, depending on the size, intricacy, and timing.
• Smaller events like graha pravesh or birthdays are usually more budget-friendly, with prices ranging from Rs.500 to Rs.1,650 per sq ft, depending on design complexity and deadlines.
• Clients also bear logistics costs, which are not included in the pricing of commissioned rangolis.
• Rangoli artists like Rajni Dutta and Meenu Khanna are in high demand, with their work bringing people together and inviting happiness during festivities.

Statistics:

• The demand for rangoli artists peaks around Diwali and the year-end wedding season in Delhi-NCR.
• Rangoli commissioned prices range from Rs.800 to Rs.20,000, with smaller events being more budget-friendly.
• Prices for commissioned rangolis range from Rs.500 to Rs.1,650 per sq ft, depending on design complexity and deadlines.

Sources:

• HT City