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HBO Max Raises Prices Across All Subscription Plans

Strategic Insights

— 1 min read

HBO Max, a popular streaming service, announced significant price hikes across all its subscription plans, affecting both new and existing customers. The changes come as CEO David Zaslav believes the service is "underpriced." As part of the latest round of price increases in the streaming industry, HBO Max joins other major services like Disney+ and Netflix in adjusting their pricing structures.

Key Takeaways:

  • HBO Max's basic plan with ads will now cost $10.99 per month, up from $9.99, with a yearly subscription increasing to $109.99 from $99.99.
  • The standard plan without ads will see a $1.50 price bump to $18.49 monthly, with a yearly subscription increasing to $184.99 from $169.99.
  • Premium customers will pay an extra $2 a month for 4K content and the ability to stream on more devices simultaneously, bringing their monthly bill to $22.99, with a yearly subscription rising by an extra $20 to $229.99.
  • Existing monthly subscribers will see their plans increase starting from their next billing date on or after November 20, while existing yearly subscribers will not see an increase until it's up for renewal.
  • The price hikes come after Warner Bros. Discovery CEO David Zaslav stated that he believes HBO Max is "underpriced" at the Goldman Sachs Communacopia + Technology Conference.

Statistics:

  • HBO Max's basic plan with ads now costs $10.99 per month, representing a 10% increase from the previous $9.99.
  • The standard plan without ads will see a monthly price increase of $1.50, representing a 7.7% increase from the previous $17.99.
  • Existing yearly subscribers will not see an increase until it's up for renewal, which for some may not be until considerable time after November 20.
  • The consumer price index, a key inflation indicator, rose to 2.9 percent in August, according to the Bureau of Labor Statistics.

Sources:

  • "HBO Max raises prices across all plans, bringing the standard ad-free plan to $18.49 per month"
  • "Warner Bros. Discovery announced Tuesday its HBO Max streaming service is increasing all subscription prices"
  • "The consumer price index, a key inflation indicator, rose to 2.9 percent in August, according to the Bureau of Labor Statistics"

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