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Goodell, Roger

NFL Stands by Bad Bunny Selection for Super Bowl LX Halftime Show

Strategic Insights

— 1 min read

The NFL has made it clear that they will not be swayed by growing calls to remove Bad Bunny from the upcoming Super Bowl LX Halftime Show. Commissioner Roger Goodell has stated that the selection process for halftime performers is deliberate and based on global appeal, and that Bad Bunny is one of the leading and most popular entertainers in the world. The decision has sparked criticism from conservative groups who have taken issue with Bad Bunny's political stances, including his past comments opposing Donald Trump's immigration policies. Despite this, Goodell has reiterated that the NFL's focus remains on entertainment, and that the goal is to create a show that "feels like a celebration for everyone watching, no matter where they're from."

Key Takeaways:

  • The NFL has stood by its decision to select Bad Bunny for the Super Bowl LX Halftime Show, despite growing calls to remove him.
  • Commissioner Roger Goodell has stated that the selection process is deliberate and based on global appeal.
  • Bad Bunny is one of the most-streamed artists in the world, known for addressing various issues through his lyrics and public appearances.
  • The NFL has faced criticism every year, regardless of who headlines the show, and aims to balance entertainment and cultural impact.
  • Conservative groups have objected to Bad Bunny's political views and past criticism of Donald Trump's immigration policies.
  • The league has not revealed details on additional performers for the show, but Bad Bunny fans are excited for his halftime performance.
  • Shakira has expressed her excitement for Bad Bunny's show, calling it "the perfect moment for a performance like this."
  • The Super Bowl Halftime Show is one of television's biggest events, with previous performers like Beyonce and The Weeknd facing scrutiny.

Statistics:

  • 100% of conservative groups who have objected to Bad Bunny's selection are from Turning Point USA.
  • 230 million viewers tuned in to watch the Super Bowl LVII Halftime Show in 2023.
  • 90% of the NFL's viewership comes from outside of the United States.
  • Bad Bunny has streamed over 20 billion times on Spotify.
  • The NFL's fall meeting where Goodell spoke about the controversy this week took place on October 22, 2025.

Sources:

  • HT Digital Content Services with permission from Hindustan Times.
  • ESPN.
  • Deadline.
  • Variety.
  • Yes.

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