Diwali Releases Disappoint: Thamma and Ek Deewane Ki Deewaniyat Show Poor Collections
The much-anticipated Diwali releases, Thamma and Ek Deewane Ki Deewaniyat, have failed to live up to expectations, showing a significant drop in collections on their second day of release. Despite a promising opening on Tuesday, both films have seen a decline of 14-25% in their collections, with Thamma dropping to Rs 18.6 crore and Ek Deewane Ki Deewaniyat to Rs 7.75 crore. According to trade analysts, the films lack the essential elements that make a big festival entertainer, such as a joyful and grand scale.
Key Takeaways:
- Thamma, a horror-comedy, dropped to Rs 18.6 crore on its second day from Rs 24 crore on its release day, showing a decline of 22.5%.
- Ek Deewane Ki Deewaniyat, a romantic film, dropped to Rs 7.75 crore on its second day from Rs 9 crore on its release day, showing a fall of close to 14%.
- Historically, Diwali releases are considered the most profitable and mood-setting period for the Hindi film industry, contributing 10-25% to the total Hindi yearly box-office collection.
- Diwali releases are crucial for the industry's growth, as they provide a significant boost to the box office earnings during the festive season.
- Producers and trade analysts believe that the genres of this year's Diwali releases did not meet the expectations of the audience, which is a major reason for the poor collections.
Statistics:
- Thamma's collection on its second day: Rs 18.6 crore
- Ek Deewane Ki Deewaniyat's collection on its second day: Rs 7.75 crore
- Decline in Thamma's collection: 22.5%
- Decline in Ek Deewane Ki Deewaniyat's collection: 14%
- Contribution of Diwali releases to the total Hindi yearly box-office collection: 10-25%
Sources:
- ET (Exchange4Media)
- Karmic Films
- Sacnilk
- Girish Johar, producer and film business expert