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Diwali

Thamma Box Office Collection Day 4: Diwali Release Falls Flat

Strategic Insights

— 1 min read

The much-anticipated Thamma, starring Ayushmann Khurrana and Rashmika Mandanna, has been met with disappointing box office numbers, especially considering its prime Diwali release spot. Despite good timing, the film's lackluster content has resulted in single-digit earnings on its fourth day, with a mere Rs 9.5 crore collected. This brings its domestic net collection to a disappointing Rs 65.5 crore. The film's struggles have raised questions about the future of the Maddock Horror Comedy Universe, which had announced a slate of films for the next five years.

Key Takeaways:

  • Thamma has recorded its first day of single-digit earnings, collecting just Rs 9.5 crore on day four, according to industry tracker Sacnilk.
  • The film's domestic net collection stands at Rs 65.5 crore, a far cry from the expected numbers for a Diwali release.
  • Thamma's numbers are lower than recent Diwali releases, including Tiger 3, Bhool Bhulaiyaa 3, and Singham Again, which earned Rs 200 crore, Rs 124 crore, and Rs 139 crore, respectively, within the same time frame.
  • The film's occupancy rate averaged out at 13.63%, indicating a decline in interest among audiences.
  • Ek Deewane Ki Deewaniyat, another Diwali release, has been performing consistently at the box office, collecting Rs 28.25 crore in four days with fewer shows than Thamma.
  • The cast of Ek Deewane Ki Deewaniyat includes Ayushmann Khurrana, Rashmika Mandanna, Nawazuddin Siddiqui, Paresh Rawal, Janardan Kadam, and Geeta Agrawal Sharma, who directed the film.

Statistics:

  • Thamma collected Rs 9.5 crore on day four, marking its first single-digit earnings.
  • The film's domestic net collection stands at Rs 65.5 crore.
  • Ek Deewane Ki Deewaniyat collected Rs 28.25 crore in four days.
  • Tiger 3 earned Rs 200 crore by day four.
  • Bhool Bhulaiyaa 3 earned Rs 124 crore by day four.
  • Singham Again earned Rs 139 crore by day four.
  • Thamma's occupancy rate averaged out at 13.63% on day four.

Sources:

  • IE Online Media Services Pvt. Ltd. (2025)

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