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Walmart Inc.

Walmart Unveils Back-to-Back Black Friday Sales as Holiday Season Unfolds Amidst Tariff Uncertainty

Strategic Insights

— 2 min read

Walmart's annual sales calendar often sets the tone for the holiday shopping season, and this year's events are no exception. The world's largest retailer is betting on early discounts to hook holiday shoppers, announcing plans for back-to-back Black Friday sales events. As the holiday season unfolds against a backdrop of tariff uncertainty and higher costs for imported goods, Walmart's strategies reflect a proactive approach to navigating the complexities of the current retail landscape. With deals starting as early as November 13, Walmart aims to give customers a head start on their holiday shopping.

Key Takeaways:

  • Walmart will hold two Black Friday sales events in 2025, with the first starting online at 7pm ET on November 13 for Walmart+ members, and continuing online and in-stores from November 14-16 for all shoppers.
  • The second event starts November 24 at 7pm ET for Walmart+ members, expanding to online-only from November 25-27 and both online and in-stores from November 28-30.
  • Deals include a 98-inch TCL QLED TV for $998 (was $1,798) and a Dyson V12 Detect Slim vacuum for $399.99 (was $729).
  • Cyber Monday 2025 sale will offer early access to Walmart+ members at 7pm ET on November 30, and the sale is open to all shoppers on Monday, December 1.
  • Walmart executives have been preparing for the holidays since spring, taking into account the tariff uncertainty and higher costs for imported goods.
  • This holiday season is marked by a slower growth in sales, according to a Deloitte forecast, amidst the backdrop of tariff uncertainty.

Statistics:

  • Walmart's sales calendar sets the pace for other chains to drop their holiday deals.
  • 98-inch TCL QLED TV is being sold for $998 (was $1,798).
  • Dyson V12 Detect Slim vacuum is being sold for $399.99 (was $729).
  • Walmart+ members will have early access to Black Friday sales starting online at 7pm ET on November 13 and November 24.
  • The second Black Friday event will be online-only from November 25-27, and both online and in-stores from November 28-30.

Sources:

  • Axios.com (2025/10/21): Walmart is betting deep discounts will hook holiday shoppers early
  • Axios.com (2025/10/22): Mattel's holiday toys may be more expensive due to Trump's tariffs
  • Axios.com (2024/11/18): Walmart's Black Friday sales calendar sets the pace for holiday deals
  • Axios.com (2025/10/06): Online shopping forecast predicts a 5-7% growth rate this holiday season
  • Axios.com (2025/09/10): Holiday sales growth slows down due to tariff uncertainty
  • Axios.com (2025/10/22): Mattel's holiday toys may be more expensive due to Trump's tariffs

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