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Cancer diagnosis

Launch of 30 Stories, 30 Days National Video Campaign to Raise Awareness for Pancreatic Cancer

Strategic Insights

— 1 min read

A nationwide video campaign, 30 Stories, 30 Days, has been launched by the Kenner Family Research Fund (KFRF) and Entertainment to Affect Change (E2AC) to highlight the critical role of primary care providers in identifying pancreatic cancer early and improving patient survival rates. The campaign will release a video story each day throughout November, Pancreatic Cancer Awareness Month, featuring primary care medical practitioners, patients, survivors, family members, and researchers who have been impacted by the disease. The initiative aims to increase awareness and advocate for greater research and support for pancreatic cancer, which has a five-year survival rate of just 12%.

Key Takeaways:

  • The Kenner Family Research Fund (KFRF) and Entertainment to Affect Change (E2AC) have launched a national video campaign, 30 Stories, 30 Days, to raise awareness for pancreatic cancer.
  • The campaign will release a video story each day throughout November, featuring primary care medical practitioners, patients, survivors, family members, and researchers who have been impacted by the disease.
  • Suresh Chari, M.D., a gastroenterologist and researcher at MD Anderson, believes that primary care practitioners play a crucial role in early detection of pancreatic cancer.
  • Pancreatic cancer has a five-year survival rate of just 12%, making it one of the deadliest cancers worldwide.
  • The World Pancreatic Cancer Coalition (WPCC) estimates that thousands of people across more than 100 countries will unite in November to Shine a Light on the disease and advocate for greater awareness, research, and support.
  • Early detection often starts in the primary care setting, and the campaign aims to give front-line clinicians a platform to share their real-world insights and help recognize subtle symptoms earlier.
  • The campaign invites physicians, advocates, and the public to participate by wearing purple, sharing stories, and engaging online using hashtags #30Stories30Days, #WPCC, and #WPCD2025.

Statistics:

  • Pancreatic cancer has a five-year survival rate of just 12%.
  • Thousands of people across more than 100 countries will unite in November to Shine a Light on the disease and advocate for greater awareness, research, and support.
  • The campaign aims to release 30 video stories throughout November, featuring primary care medical practitioners, patients, survivors, family members, and researchers who have been impacted by the disease.
  • The World Pancreatic Cancer Coalition (WPCC) estimates that pancreatic cancer affects millions of people worldwide.

Sources:

  • (GlobeNewswire)
  • World Pancreatic Cancer Coalition (WPCC) - www.worldpancreaticcancercoalition.org
  • Kenner Family Research Fund - www.thefirstlineofdefense.org
  • Entertainment to Affect Change (E2AC) - e2ac.org

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