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Coffee (Beverage)

United Run Dept. Extends Partnership with Missing Bean Coffee Roasters

Strategic Insights

— 1 min read

United Run Dept., affiliated with Oxford United, has extended its partnership with Missing Bean Coffee Roasters until the end of 2026. This partnership allows for the continuation of monthly runs, which promote both fitness and social connections, taking runners on routes across Oxford and beginning and ending at Missing Bean cafés. The partnership has also led to the creation of a custom coffee blend, named after Oxford United's "Can We Talk?" suicide prevention campaign, which can be found in Missing Bean cafés and the Oxford United Club Shop.

Key Takeaways:

  • United Run Dept. has extended its partnership with Missing Bean Coffee Roasters until the end of 2026.
  • The partnership, which began at the end of 2024, has organized monthly runs for Oxford United fans and the Oxfordshire community.
  • The runs, which aim to promote both fitness and social connections, take runners on routes across Oxford and begin and end at several Missing Bean cafés across the county.
  • As part of the partnership, the first club coffee blend was created, named after Oxford United's "Can We Talk?" suicide prevention campaign.
  • The extended partnership will see United Run Dept. and Missing Bean continue to create a variety of running events and community activities.
  • The partnership has been praised by both Ori Halup, founder and director of Missing Bean, and Luke Dick, senior marketing manager at Oxford United.
  • Missing Bean cafés have become a hub for United Run Dept. events, providing a meeting point and a place to enjoy a post-run coffee.

Statistics:

  • The partnership began at the end of 2024 and has now been extended until the end of 2026.
  • Monthly runs have taken place, promoting both fitness and social connections for Oxford United fans and the Oxfordshire community.
  • The runs have covered routes across Oxford and taken place at several Missing Bean cafés across the county.
  • The custom coffee blend, named after Oxford United's "Can We Talk?" suicide prevention campaign, can be found in Missing Bean cafés and the Oxford United Club Shop.

Sources:

  • United Run Dept. website
  • Oxford United website
  • Interview with Ori Halup, founder and director of Missing Bean
  • Interview with Luke Dick, senior marketing manager at Oxford United

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