321 Studios' 5 Days of Protest Sparks 111,117 Messages in Favor of Fair Use Rights

Over 111,117 messages have been sent to Hollywood studio executives, Congress, and the media in a passionate protest against the restriction of fair use rights. This grassroots movement, backed by 321 Studios, emerged after a February 20th injunction against the "ripper" portion of the DVDXCOPY series of products, which allowed customers to make backup copies of their owned DVD movies. The protest, dubbed the "5 Days of Protest," aimed to make the voices of hundreds of thousands of Americans heard, pushing for their fair use rights. The final tally shows that supporters of fair use sent a significant number of messages and letters to various stakeholders.

Key Takeaways:

• The "5 Days of Protest" generated 111,117 messages to Hollywood studio executives, Congress, and the media.
• 62,138 messages were sent to Hollywood studio executives; 30,590 messages to Congress and the White House; and 18,389 letters to newspaper editors and other media.
• Sixty percent of 321 Studios' customers are parents who use DVDXCOPY to back up their children's movie collections.
• The protest was successful in raising awareness about the importance of fair use rights, with hundreds of thousands of Americans making their voices heard.
• 551 people have already signed up for the first of three Digital Rights Meetups, facilitated by Meetup.com, to take place in various cities worldwide.
• Meetups are real-world, face-to-face get-togethers that can take place in thousands of cities in 51 countries at cafes, restaurants, bookstores, and other local establishments.
• The protest was led by 321 Studios, a company that provides software tools to help consumers protect their investment in digital media.

Statistics:

• 111,117 messages were sent during the 5 Days of Protest.
• 62,138 messages were sent to Hollywood studio executives, representing 56% of the total messages.
• 30,590 messages were sent to Congress and the White House, representing 28% of the total messages.
• 18,389 letters were sent to newspaper editors and other media, representing 16% of the total messages.
• 551 people have signed up for the first of three Digital Rights Meetups.
• The protest was facilitated by Meetup.com, a grassroots phenomenon that has reached thousands of cities in 51 countries worldwide.

Sources:

• 321 Studios' press release dated March 9, PRNewswire.
• 321 Studios' website, http://www.321studios.com/.