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Artificial intelligence

361° Group and Standard Robots Enter Strategic Cooperation for AI-Powered Sports Innovation

Strategic Insights

— 1 min read

361° Group, a leading domestic sportswear brand, has formally entered into a strategic cooperation with Standard Robots, a renowned robotics company, to advance intelligent brand development and drive innovation in the sports industry. This partnership marks a new phase of technology-driven product innovation and upgrading for 361°, with a focus on establishing a joint venture focused on AI intelligent fields, research and development of robot-applicable clothing, footwear, and accessories, and promoting the integration of traditional manufacturing with artificial intelligence.

Key Takeaways:

  • The partnership aims to establish a joint venture focused on AI intelligent fields, research and develop robot-applicable clothing, footwear, and accessories, and promote the integration of traditional manufacturing with artificial intelligence.
  • The cooperation will drive innovation, empower sports equipment, and integrate robots into public sports life, with a focus on addressing genuine pain points in consumers' sports scenarios.
  • Both parties will closely focus on addressing genuine pain points in consumers' sports scenarios to drive innovation, feed back into professional product development, and jointly explore how AI robotics technology can empower sports equipment.
  • The partnership will enable the establishment of a "Future Sports Exploration Laboratory" to research and develop robot-applicable clothing, footwear, accessories, and other equipment (robot wearables).
  • The collaboration will promote the deep integration of traditional footwear and apparel manufacturing with artificial intelligence, accelerating the transformation of the intelligent manufacturing and retail industry value chain.

Statistics:

  • The partnership aims to establish a joint venture focused on AI intelligent fields.
  • The joint venture will research and develop robot-applicable clothing, footwear, and accessories.
  • The cooperation will drive innovation, empower sports equipment, and integrate robots into public sports life.
  • The partnership will enable the establishment of a "Future Sports Exploration Laboratory" to research and develop robot-applicable clothing, footwear, accessories, and other equipment (robot wearables).
  • The collaboration will promote the deep integration of traditional footwear and apparel manufacturing with artificial intelligence, accelerating the transformation of the intelligent manufacturing and retail industry value chain.

Sources:

  • 361 Degrees International Limited (Hong Kong, Aug. 18, 2025)
  • Contify.com (Copyright 2017)

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