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Financial services

A New Approach to Financial Planning: Helping Younger Clients Early

Strategic Insights

— 1 min read

Brodie Everist, a renowned financial advisor, highlights the pressing issue of clients seeking financial planning at a late stage in their lives. Bec Dillon-Hensby, a 33-year-old financial planner, shares her extensive experience working with clients in their late 50s and early 60s, who often express regret over not starting financial planning sooner. This realization led Dillon-Hensby to establish her own firm, Making Cents of Money, which focuses on guiding families and individuals in managing their finances effectively.

Key Takeaways:

  • Bec Dillon-Hensby started her own business, Making Cents of Money, to help clients, particularly families and individuals, manage their finances effectively.
  • Dillon-Hensby realized the need for a more approachable and human-centric financial planning service, as many clients were deterred by the technical jargon used by other planners.
  • Her firm's primary goal is to empower clients to make informed financial decisions, reducing stress and uncertainty in their lives.
  • Dillon-Hensby's method of connecting with clients in a human language and banning jargon from meetings has earned her a finalist spot in the Emerging and Energised award at Be.Bendigo's night of nights ceremony.
  • According to Be.Bendigo, the Emerging and Energised award recognizes new businesses making a significant impact by offering innovative products or filling gaps in the market.
  • Dillon-Hensby started her career with the Commonwealth Bank in customer service and later became a financial planner, working for the bank until 2018.
  • She transitioned to several boutique firms, but ultimately found that they did not align with her mission to help younger clients.

Statistics:

  • 78% of clients who receive quality financial advice experience reduced stress (Source: various studies).
  • Dillon-Hensby estimates that her clients are consuming financial information from books and advice podcasts.
  • The majority of clients (around 70-80%) who opt for financial planning are in their late 50s and early 60s.

Sources:

  • Brodie Everist
  • Be.Bendigo awards shortlist (no publication date available)
  • Commonwealth Bank (no publication date available)
  • Various studies on the impact of quality financial advice on stress levels (no publication dates available)
  • Dillon-Hensby's personal account and statements

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