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Restaurants

Aberdeenshire Restaurant Week Returns with a Bang

Strategic Insights

— 1 min read

This November, Aberdeenshire residents and visitors can expect an exciting culinary experience as Aberdeenshire Restaurant Week returns for its second year, offering a wide range of special menus, deals, and discounts. Hosted by Aberdeenshire Council's Economic Development Service, the event aims to attract locals and visitors alike to the region's vibrant hospitality sector. With 75 eateries participating in the inaugural event and over 35 already signed up for this year's edition, restaurants and cafes are gearing up to showcase the best of Aberdeenshire's local produce and flavors.

Key Takeaways:

  • The Aberdeenshire Restaurant Week will take place from November 3-16, over a fortnight, with 75 participating eateries in the inaugural event and over 35 already signed up for this year's edition.
  • The event aims to boost the hospitality sector at a traditionally quieter time of the year, offering customers an amazing range of special menus, deals, and discounts designed to attract locals and visitors alike.
  • Participating businesses include cozy cafes, fine-dining favorites, and hotels, such as the Pennan Inn and the Davron Hotel at Rosehearty.
  • Feedback from diners in 2024 showed that 85% rated the venue choice as excellent or good, with over 50% trying somewhere new or visiting a new part of Aberdeenshire.
  • Plans for this year's event include linking Restaurant Week with the Aberdeenshire Loves Local gift card campaign and exploring new partnerships between local food producers and hospitality outlets.
  • Since its launch, the Restaurant Week website has seen 30,000 visitors and more than 800 email sign-ups.

Statistics:

  • 75 eateries participated in the inaugural Aberdeenshire Restaurant Week.
  • Over 35 eateries have already signed up for this year's edition.
  • 45% of diners in 2024 spent money in other businesses while out for Restaurant Week.
  • 32% of diners in 2024 spent money in other businesses while out for Restaurant Week.
  • The Restaurant Week website saw 30,000 visitors in 2024.
  • Over 800 email sign-ups were recorded on the Restaurant Week website in 2024.
  • 85% of diners in 2024 rated the venue choice as excellent or good.

Sources:

  • Aberdeenshire Council's Economic Development Service press release
  • Aberdeenshire Council Infrastructure Services Committee chair Cllr Alan Turner's statement
  • Feedback from diners in 2024

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