About.com Surpasses 14.4 Million Monthly Unique Visitors in March 2000

About.com, Inc's flagship property, About.com, has reached a significant milestone in its growth trajectory, attracting 14.4 million unique visitors in March 2000, surpassing the previously reported 12.3 million visitors. This achievement solidifies About.com's position as the #9 ranked web property on the Internet. Founded in April 1997, About.com has become a trusted destination for news, information, and entertainment, with its comprehensive content, community features, and commerce opportunities catering to the diverse interests of its vast user base.

Key Takeaways:

• About.com's monthly unique visitors reached 14.4 million in March 2000, marking a significant increase from the previous estimate of 12.3 million visitors.
• The About.com network has expanded to include 25,000 affiliates, underscoring its vast reach and influence in the digital landscape.
• The company has acquired several entities, including ExpertCentral.com, Sombasa Media, North Sky, and Vantage Net, to further enhance its mission of connecting individuals with relevant content and services.
• About.com's acquisition strategy demonstrates its commitment to innovation and growth, solidifying its position as one of the top web properties worldwide.
• The company's forward-looking statements highlight the potential risks and uncertainties associated with its growth trajectory, including its limited operating history and anticipation of continued losses.

Statistics:

• March 2000: 14.4 million monthly unique visitors to About.com's Properties.
• April 1997: Launch of About.com.
• 25,000: Number of affiliates in the About.com network.
• 700: Number of highly targeted sites managed by About.com Guides.
• 10: Ranking of About.com among the world's largest web properties.
• #9: Position of About.com in the Internet's most visited property rankings.

Sources:

• About.com news release, April 24, 2000 (PRNewswire).
• About.com Web site (http://about.com).