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Accipiter AdManager Integrates with Microsoft NetShow, Enhancing Streaming Video Advertising Capabilities

Strategic Insights

— 1 min read

Accipiter Inc., a world-leading Internet advertising management solution provider, has announced that its AdManager platform now offers seamless integration with Microsoft NetShow, enabling content sites to deliver, target, and report on streaming video ads in real-time. This integration was achieved through close cooperation between Accipiter and Microsoft, who rigorously tested and verified the video serving and reporting capabilities of AdManager.

XOOM, a leading community site and publisher of royalty-free Web clips, animation, sounds, images, and other rich media, will be the first AdManager-driven site to take advantage of these powerful capabilities. With AdManager, sites using Microsoft NetShow for broadcasting audio and video across the Internet and intranets can now leverage the advantages of inserting ads into the video streams. This move is expected to increase online advertising options for advertisers and enhance the viewer experience through the use of streaming video ads.

Key Takeaways:

  • Accipiter AdManager has integrated with Microsoft NetShow, enabling real-time video ad serving and reporting.
  • XOOM will be the first AdManager-driven site to utilize these capabilities.
  • This integration offers sites using NetShow the ability to insert ads into video streams.
  • Rich media type ads, such as InterVU V-banners, Narrative Enliven, Macromedia Shockwave, and HTML ads, can be served through AdManager.
  • Click-through rates are expected to increase using rich media type ads.
  • Accipiter AdManager technology enables sites to offer a heterogeneous mix of video and rich media types for the broadest reach and range available.
  • The pricing model of AdManager allowed XOOM to cost-effectively implement the solution on a large scale.
  • Accipiter's AdManager platform has been implemented by top sites, including CNET, Digital City, Expedia, Internet Gaming Zone, Lycos, McAfee, Microsoft Investor, MSN, MSNBC, Prodigy, Slate, The NHL, Tripod, WebTV Networks, and ZDNet.

Statistics:

  • Tenfold growth in XOOM's Web site traffic in the fourth quarter of 1997 propelled XOOM into the "hot100" and Media Metrix (PC Meter) lists of top sites.
  • Accipiter has partnered with Aptex, I/PRO, Narrative, Nestor, RelevantKnowledge, Solbright, and other industry leaders to provide complete end-to-end solutions to sites.

Sources:

  • Accipiter, Inc.
  • XOOM, Inc.
  • Microsoft Corporation
  • PC Meter
  • Media Metrix
  • PR Newswire (http://www.prnewswire.com)

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