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ad:tech New York 2015 Expo Floor Unveils Exciting New Features and Attractions

Strategic Insights

— 2 min read

ad:tech New York 2015, the premier event for modern marketing and media, is set to showcase the latest innovations and trends in the industry. The expo floor will feature 200+ major Fortune 500 brands, including IBM, Oracle, Microsoft, eBay, and Dish Network, alongside up-and-coming technology startups. The event will also include innovative features like "The Playground," the "Needle Bus," two "think:tech" theaters, and international pavilions. These new additions aim to facilitate an environment of learning and networking, inspiring attendees with creative approaches and ideas for their future digital advertising and marketing campaigns.

Key Takeaways:

  • The ad:tech New York 2015 expo floor will feature 200+ major Fortune 500 brands, including IBM, Oracle, Microsoft, eBay, and Dish Network.
  • The event will showcase innovative features like "The Playground," the "Needle Bus," two "think:tech" theaters, and international pavilions from different parts of the globe, including the U.K., Israel, China, Mexico, Australia, and more.
  • "The Playground" is a dedicated networking area where attendees can socialize and interact with fellow attendees while participating in games and activities.
  • The "Needle Bus" will provide attendees with an opportunity to watch retail and branding experts interact with shoppers in real-time, highlighting the capabilities of Needle's revolutionary offering.
  • For the first time in ad:tech's history, two "think:tech" theaters will run parallel thought leadership classes, covering a diverse range of topics from marketing to uncovering real value in data.
  • The international pavilions will bring the world to attendees, with 16 percent of all exhibitors hailing from different parts of the globe.
  • Kimberly Dunn, marketing director for ad:tech, pointed out that the event's goal is to facilitate an environment of learning and networking on the expo floor.

Statistics:

  • 200+ major Fortune 500 brands will participate in the ad:tech New York 2015 expo floor.
  • 16 percent of all exhibitors hail from different parts of the globe.
  • The event will take place from November 4-5, 2015.
  • ad:tech New York will feature industry-leading keynote speakers and a packed conference agenda led by world-renowned marketers from top brands and agencies.

Sources:

  • ad:tech New York 2015 press release
  • Comexposium website: www.comexposium.com
  • BusinessWire press release: http://www.businesswire.com/news/home/20151102006133/en/
  • About ad:tech: ad:tech is a conference and exhibition where the marketing, technology, and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address key industry challenges and opportunities.

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