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Adobe Announces Widespread Adoption of Macromedia Flash Technology in Consumer Electronics Devices

Strategic Insights

— 1 min read

Consumer electronics manufacturers such as Kodak, Sony, and iriver are rapidly integrating Macromedia Flash technology into their devices, resulting in over 45 million Flash-enabled mobile phones and consumer electronics devices worldwide. Adobe has also released Macromedia Flash Lite 2 software and the Macromedia Flash Player SDK 7, enabling OEMs and device manufacturers to provide rich user interfaces and consistent consumer experiences across devices and operating systems.

Key Takeaways:

  • Over 45 million Flash-enabled mobile phones and consumer electronics devices have shipped worldwide, including televisions, media players, set-top boxes, digital billboards, cameras, and educational toys.
  • Leading consumer electronics device manufacturers such as Kodak, Sony, and iriver are adopting Macromedia Flash technology to deliver customizable user interfaces, enhanced content, and superior browsing experiences.
  • Adobe has released Macromedia Flash Lite 2 software and the Macromedia Flash Player SDK 7, which enable OEMs and device manufacturers to provide rich user interfaces and consistent consumer experiences across devices and operating systems.
  • Flash-enabled devices have been recognized with awards at CES for two consecutive years, demonstrating the technology's impact on the consumer electronics industry.
  • "We are thrilled to see companies like Kodak, Sony, iriver and MagicBox embrace Flash for rich device experiences," said Al Ramadan, senior vice president of Mobile and Device Solutions at Adobe.

Statistics:

  • 45 million Flash-enabled mobile phones and consumer electronics devices have shipped worldwide.
  • Macromedia Flash technology is being adopted by consumer electronics manufacturers such as Kodak, Sony, and iriver.
  • The Flash ecosystem includes over two million designers and developers.
  • Adobe's creative solutions are mainstays for designers and developers around the world.
  • Adobe's Flash authoring tool, rendering engine, and established community enable OEMs and device manufacturers to realize reduced deployment costs, more consistent playback, and development of content and interfaces three to five times faster than competing solutions.

Sources:

  • Adobe Systems Incorporated (Nasdaq:ADBE)
  • Eastman Kodak Company
  • Sony
  • MagicBox, Inc.
  • Adobe Systems Incorporated (www.adobe.com)
  • Macromedia (www.macromedia.com)

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