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Youth

Adolescent Exposure to Tobacco Advertisements Remains High Despite Increasing Regulation Efforts

Strategic Insights

— 1 min read

According to a recent study published in Pediatrics, the prevalence of adolescent exposure to cigarette and e-cigarette advertisements in the US has remained high across all years, despite increasing regulation efforts. The study, conducted by a team of researchers from Washington University, analyzed data from the National Youth Tobacco Survey from 2012 to 2020 and found that exposure to combustible cigarette marketing remained high, with an estimated prevalence ranging from 77.0% to 91.1% across all years.

Key Takeaways:

  • The study analyzed data from 139,795 adolescents aged 11 to 19 years old, who were surveyed annually from 2012 to 2020.
  • The prevalence of exposure to cigarette advertisements remained high across all years, with an estimated 77.0% to 91.1% of adolescents reporting exposure.
  • The prevalence of e-cigarette advertisement exposure also remained high, with an estimated 23.1% to 39.4% of adolescents reporting exposure.
  • The study found a significant increase in cigarette advertisement exposure from 2017 to 2020, after a drop in 2015 (beta(2012-2015) = 2.8, P for trend).
  • The researchers concluded that further regulation efforts for both off-line and online tobacco marketing are needed to mitigate adolescent exposure to content regarding these products.
  • The study highlights the need for comprehensive regulation of tobacco marketing to reduce the susceptibility of adolescents to uptake tobacco products.

Statistics:

  • Estimated prevalence of exposure to combustible cigarette marketing: 77.0% (2018) to 91.1% (2014)
  • Estimated prevalence of exposure to e-cigarette advertisement: 23.1% (2014) to 39.4% (2019)
  • Number of adolescents included in the analysis: 139,795
  • Ages of adolescents included in the analysis: 11 to 19 years old

Sources:

  • National Trends of Adolescent Exposure To Tobacco Advertisements: 2012-2020. Pediatrics, 2021;148(6). (DOI: Not provided)
  • NewsRx. New Pediatrics Findings from Washington University Outlined (National Trends of Adolescent Exposure To Tobacco Advertisements: 2012-2020). Marketing Weekly News. March 19, 2022; p 72.

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