Africa's Flagship Tourism Trade Shows to be Hosted by Johannesburg and Durban

Strategic Insights

Sep 16, 2025 — 1 min read

The government of South Africa has confirmed that Johannesburg and Durban will host Africa's flagship tourism trade shows, Meetings Africa and Africa's Travel Indaba, for the next five years. Meetings Africa, the leading business tourism platform, will mark its 20th edition at the Sandton Convention Centre in Johannesburg from 23-25 February 2026. Africa's Travel Indaba, which focuses on leisure tourism, will take place at the Inkosi Albert Luthuli International Convention Centre in Durban from 11-14 May 2025. Both events aim to generate leads, promote investment, and boost intra-African trade and connectivity.

Key Takeaways:

Johannesburg and Durban will host Meetings Africa and Africa's Travel Indaba for the next five years, starting in 2026.
Meetings Africa will mark its 20th edition at the Sandton Convention Centre, Johannesburg, from 23-25 February 2026.
Africa's Travel Indaba will take place at the Inkosi Albert Luthuli International Convention Centre in Durban from 11-14 May 2025.
Both events will bring together buyers, exhibitors, media, and tourism stakeholders from across the continent and the world.
Johannesburg has been selected for its compelling bid commitments, exceptional track record, world-class infrastructure, and alignment with South Africa's strategic tourism objectives.
Durban will host Africa's Travel Indaba, with the event providing opportunities for emerging tourism entrepreneurs to strike business deals and propel their businesses to greater heights.
The host cities have world-class infrastructure and a strong track record of hosting successful tourism events.

Statistics:

4.29 million arrivals in Johannesburg in 2024.
R69 billion total tourism spend in Johannesburg in 2024.
20th edition of Meetings Africa.
2025 base year for Africa's Travel Indaba.
Rigid procurement process overseas by South African Tourism.

Sources:

Government of South Africa: Johannesburg and Durban confirmed as host cities for Africa's flagship tourism trade shows.
SAnews.gov.za.
http://milnz.co.nz/mil-osi-aggregation/ - Copyright 2025 Multimedia Investments Ltd, distributed by Contify.com.

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