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Africell and SLFA Strengthen Partnership in Sierra Leone Football

Strategic Insights

— 1 min read

Africell's Chief Executive Officer, Shadi Gerjawi, has expressed interest in collaborating with the Sierra Leone Football Association (SLFA) on a sponsorship proposal for the upcoming FA Cup, a major competition expected to kick off in January. This development comes as part of ongoing efforts by the SLFA to strengthen corporate partnerships and elevate the profile of football in the country. The SLFA President, Babadi Kamara, has emphasized the association's commitment to revitalizing football in Sierra Leone, citing the need to attract sponsorship and compete at the highest level globally.

Key Takeaways:

  • The Sierra Leone Football Association (SLFA) has proposed a sponsorship deal to Africell for the upcoming FA Cup, citing the need to elevate football in the country and compete globally.
  • The proposal was presented by SLFA President Babadi Kamara to Africell CEO Shadi Gerjawi, who expressed interest in supporting the development of a modern SLFA Secretariat and the FA Cup.
  • The SLFA Secretariat's completion is expected to enhance professionalism and operational efficiency ahead of the new football season.
  • The proposed partnership between SLFA and Africell aims to promote football and youth development across Sierra Leone.
  • The SLFA has identified the need to restore the image of football in Sierra Leone, citing the importance of attracting sponsorship and competing globally.
  • Africell has committed to considering the proposal and fulfilling most, if not all, aspects of the deal.
  • The proposed partnership is expected to have a significant impact on the development of football in Sierra Leone, particularly in terms of infrastructure and youth development.

Statistics:

  • The FA Cup is expected to kick off in January.
  • The SLFA Secretariat's completion is expected to be completed ahead of the new football season.
  • The proposed partnership between SLFA and Africell is aimed at promoting football and youth development across Sierra Leone.
  • The SLFA is committed to revitalizing football in Sierra Leone, citing the need to attract sponsorship and compete globally.
  • The proposed partnership is expected to have a significant impact on the development of football in Sierra Leone, particularly in terms of infrastructure and youth development.

Sources:

  • Sierra Leone News Agency (16 October 2025)

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