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AIADMK and DMK Engage in Social Media Warfare Over Key Promises and Leadership

Strategic Insights

— 2 min read

The political rivalry between AIADMK and DMK in Tamil Nadu has shifted to the digital sphere, with both parties launching online campaigns targeting each other with satirical videos and posts. The AIADMK's IT wing extended its 'Uruttu Kadai Halwa' campaign with an animated video accusing DMK of failing to fulfill key electoral promises, including scrapping NEET and creating five lakh government jobs. The video also took a dig at the ruling party, alleging that Tamil Nadu is being "run by one family", referring to Chief Minister M K Stalin, Deputy CM Udhayanidhi Stalin, and DMK MP Kanimozhi.

The move is seen as an attempt to engage with young voters, who form nearly 15% of the state's electorate. Psephologist R Gopinath notes that both parties are competing for the youth vote, which could tilt results in several seats. "With more than 40 constituencies witnessing tight margins in 2021, the youth vote could be the deciding factor," he said. The online campaigns are also expected to influence a strong online audience, especially with Vijay's political entry likely to sway young voters.

As the two parties engage in a digital battle, AIADMK IT wing president Kovai Sathyan revealed that the party opted for animation format to engage Instagram users aged 25 or less. DMK, meanwhile, countered AIADMK with a video on Sunday on the theme 'Pathu tholvi Palanswami', taunting AIADMK's electoral failures after EPS took over. These videos are an attempt to reach out to young voters, said partymen. More content is being planned with greater promotional efforts over the coming days.

Key Takeaways:

  • AIADMK and DMK are engaging in online campaigns, releasing satirical videos and posts targeting each other over key promises and leadership.
  • AIADMK's 'Uruttu Kadai Halwa' campaign accuses DMK of failing to fulfill key electoral promises, including scrapping NEET and creating five lakh government jobs.
  • The move is seen as an attempt to engage with young voters, who form nearly 15% of the state's electorate.
  • Psephologist R Gopinath notes that both parties are competing for the youth vote, which could tilt results in several seats.
  • AIADMK IT wing president Kovai Sathyan revealed that the party opted for animation format to engage Instagram users aged 25 or less.
  • DMK countered AIADMK with a video on Sunday on the theme 'Pathu tholvi Palanswami', taunting AIADMK's electoral failures after EPS took over.
  • More content is being planned with greater promotional efforts over the coming days.

Statistics:

  • AIADMK's video crossed 15,000 likes on Instagram within hours, the party's highest engagement so far.
  • Nearly 15% of the state's electorate are young voters, who could tilt results in several seats.
  • More than 40 constituencies witnessed tight margins in 2021, making the youth vote a crucial factor.
  • DMK has plans to release more content with greater promotional efforts over the coming days.

Sources:

  • AIADMK IT wing president Kovai Sathyan
  • Psephologist R Gopinath
  • Times of India (Chennai) - "AIADMK, DMK engage in social media war"

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