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Professional soccer

Airbnb Named Official Partner for FIFA World Cup Tournaments

Strategic Insights

— 1 min read

FIFA and Airbnb have announced a significant partnership to cover three major tournaments, including the FIFA Club World Cup 2025, FIFA World Cup 2026, and FIFA Women's World Cup 2027. This collaboration will provide once-in-a-lifetime experiences for fans, including a private training session hosted by legendary American goalkeeper Tim Howard. The partnership is expected to drive economic impact for local communities, with a Deloitte study predicting that Airbnb stays during the 2026 World Cup will add $288 million to the local GDP.

Key Takeaways:

  • Airbnb will serve as the Official Alternative Accommodations and Experiences Booking Platform for the FIFA Club World Cup 2025, FIFA World Cup 2026, and FIFA Women's World Cup 2027.
  • The partnership will include Airbnb Experiences, such as a private training session hosted by Tim Howard, which will provide fans with a unique, behind-the-scenes look at professional training.
  • The $5 million Host City Impact Program will support initiatives that benefit local communities, leveraging the economic impact of the tournaments.
  • A Deloitte study estimates that Airbnb hosts expect to welcome 25,000 guests to the region during the 2026 World Cup, contributing $288 million in gross domestic product (GDP) generated by travel on Airbnb.
  • Local hosts are expected to earn nearly $6,000 in supplemental income per stay during the tournament, with over 1,100 full-time equivalent jobs supported by Airbnb guest spending during the tournament.
  • The partnership aims to bring fans together, providing unique experiences that unite people across the world.

Statistics:

  • Estimated $288 million in gross domestic product (GDP) generated by travel on Airbnb in and around the region during the 2026 World Cup.
  • Nearly $6,000 in supplemental income earned per stay by local hosts during the tournament.
  • Over 1,100 full-time equivalent jobs supported by Airbnb guest spending during the tournament.
  • $5 million Host City Impact Program established by Airbnb to support initiatives that benefit local communities.
  • 25,000 expected guests to the region during the 2026 World Cup.
  • $288 million GDP contribution from Airbnb stays.
  • $3.6 billion estimated economic contribution from Airbnb stays during the 2026 World Cup.
  • $210 million estimated economic contribution from Airbnb stays in the Philadelphia region.

Sources:

  • BridgeTower Media, "Airbnb Named Official Partner for FIFA World Cup Tournaments" (2025)
  • Instagram, "Brian Chesky, Airbnb co-founder and CEO, on the partnership with FIFA"

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