Airbus CEO Tom Enders Discusses Selling Airplanes on Bloomberg TV
Airbus CEO Tom Enders talks to Rishaad Salamat on Bloomberg TV about the company's efforts to sell airplanes, specifically the A380. Enders expresses confidence in the A380's market potential, citing sales of 131 orders in 2010 and a commitment to deliver 200 aircraft. He also discusses the competitive landscape in the single-aisle market, where Airbus faces emerging competitors from Canada, South America, Russia, and China.
Key Takeaways:
- Airbus received 131 orders in 2010, with the goal of doubling that number at the Farnborough airshow.
- The A380 has received no orders since 2008, but Enders is confident that sales will pick up with five airlines operating 33 planes worldwide.
- The single-aisle market is highly competitive, with Airbus facing emerging competitors from Canada, South America, Russia, and China.
- Airbus has 200 aircraft to deliver, and even with increased production, it will take several years to meet demand.
- Enders attributes the A380's lack of sales to the global economic crisis, with customers waiting to see if the aircraft met its operational promises.
- The A380 has been praised for its passenger load factors and cost savings.
Statistics:
- 131 orders received by Airbus in 2010
- 122 orders received on the first day of the Farnborough airshow
- 33 A380 planes in operation worldwide
- 5 airlines operating the A380
- 200 aircraft to be delivered by Airbus
- 20 years of introducing the A320 family, which remains Airbus's "bread and butter business"
Sources:
- Bloomberg TV transcript, July 19, 2010
- Roll Call, Inc., 2010
- Bloomberg LP, 2010
- Airbus, official website *Note: Dates are taken directly from the original sources, without any inferred or added information.*