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Ajinomoto Group Partners with Thailand to Promote Athletic Performance and Health

Strategic Insights

— 1 min read

Ajinomoto Group, a trusted partner in health and well-being across Southeast Asia, has announced its official Gold Sponsorship of the 33rd SEA Games and 13th ASEAN Para Games, scheduled to take place in Thailand later this year. This partnership marks the extension of the ASEAN Victory Project, an initiative aimed at supporting athletes with science-based nutrition while respecting local culinary cultures. By utilizing its proprietary AminoScience, Ajinomoto will provide tailored nutritional support to national sports associations, athletes, and academies across ASEAN, empowering them to reach peak performance.

Key Takeaways:

  • Ajinomoto Group, a trusted partner in health and well-being across Southeast Asia, has extended its reach through the ASEAN Victory Project, supporting athletes with science-based nutrition while respecting local culinary cultures.
  • The partnership aims to provide tailored nutritional support to national sports associations, athletes, and academies across ASEAN using Ajinomoto's proprietary AminoScience.
  • The ASEAN Victory Project now includes the supply of amino acid-based products, such as aminoVITALA, as well as nutritional education and the Winning Meals KachimeshiA program.
  • In Thailand, the company is working with the Sports Authority to adapt the Winning Meals KachimeshiA program and renovate the Ajinomoto Victory Canteen, a new nutrition and activity hub for Thai national athletes scheduled to open in September.
  • The partnership aims to deliver on Ajinomoto's promise of 'Eat Well, Live Well' while promoting unity and well-being across the ASEAN region.
  • The ASEAN Victory Project has been ongoing for eight years, and this partnership is expected to enhance athletic performance, promote balanced nutrition, and inspire ASEAN communities to prioritize health.
  • Dr. Gongsak Yodmani, Governor of the Sports Authority of Thailand, welcomed the partnership, noting that nutrition plays a crucial role in unlocking an athlete's full potential and achieving success on the global stage.

Statistics:

  • 33rd SEA Games and 13th ASEAN Para Games to be hosted by Thailand later this year
  • Eight years of the ASEAN Victory Project, supporting athletes with science-based nutrition across ASEAN
  • Over 50 years of partnership in health and well-being across Southeast Asia
  • ASEAN region consists of 10 countries: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam
  • ASEAN Para Games aims to promote para sports and inclusivity across the region

Sources:

  • Official Announcement from the Ajinomoto Group
  • Speech by Dr. Gongsak Yodmani, Governor of the Sports Authority of Thailand
  • Information on the ASEAN Victory Project and Winning Meals KachimeshiA program

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