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Alaska Airlines Introduces Enhanced Loyalty Program and Premium Credit Card

Strategic Insights

— 1 min read

Alaska Airlines has revamped its loyalty program, AtmosRewards, and launched a new premium credit card in partnership with Bank of America. The AtmosRewards Summit Visa Infinite card offers exclusive benefits, flexibility, and value, making it an attractive option for cardholders who frequently travel. With this new card, Alaska Airlines aims to provide its customers with a more rewarding experience, offering perks such as a Global Companion Award benefit, passes to Alaska Lounges, and accelerated earnings on eligible dining and foreign purchases.

Key Takeaways:

  • The AtmosRewards Summit Visa Infinite card is a co-branded card with Bank of America, offering exclusive benefits to its cardholders.
  • The new loyalty program, AtmosRewards, rewards cardholders with 'points' instead of miles, and elite-qualifying miles are referred to as 'status points.'
  • The Global Companion Award benefit allows cardholders to redeem a companion's ticket when booking award travel for two people on the same itinerary.
  • Cardholders can earn up to two Global Companion Awards per year, redeemable across Alaska Airlines, Hawaiian Airlines, oneworld, and global partners.
  • The annual fee for the AtmosRewards Summit Visa Infinite card is USD 395, but new cardholders receive 100,000 bonus points after spending USD 6,000 within the first 90 days.
  • Existing cardholders continue to enjoy benefits such as Alaska's USD 99 Companion Fare benefit (USD 99 fare plus taxes and fees from USD 23) on Alaska Airlines and Hawaiian Airlines flights within North America.

Statistics:

  • The AtmosRewards Summit Visa Infinite card has a USD 395 annual fee.
  • New cardholders receive 100,000 bonus points after spending USD 6,000 within the first 90 days.
  • The Global Companion Award benefit covers a companion's ticket for two people on the same itinerary, up to a set number of points (exact number not provided).
  • Cardholders can earn up to two Global Companion Awards per year for use across Alaska Airlines, Hawaiian Airlines, oneworld, and global partners.
  • The new Atmos Rewards loyalty program rewards cardholders with 'points' instead of miles, and elite-qualifying miles are referred to as 'status points.'

Sources:

  • "M2 EQUITYBITES-August 21, 2025-Alaska Airlines Teams with Bank of America On a New Premium Credit Card Offering (C)2025 M2 COMMUNICATIONS http://www.m2.co.uk"

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