Aldi Reaches £12 Million Milestone in Partnership with Teenage Cancer Trust

Aldi has reached a significant milestone in its partnership with Teenage Cancer Trust, having raised £12 million for the charity since its initial pledge in 2017. The UK's fourth-largest supermarket committed to raising £15 million by 2027 but has now extended its target to £20 million by 2031. This achievement is a testament to the dedication of Aldi's colleagues and customers, who have participated in various fundraising activities and donations to support the charity's mission.

Key Takeaways:

• Aldi initially pledged to raise £15 million for Teenage Cancer Trust by 2027 but has now extended its commitment to £20 million by 2031.
• The charity partnership began in 2017, and since then, Aldi colleagues have participated in various fundraising activities, including head shaves, cake sales, and endurance challenges.
• Donations have also been boosted by the generosity of Aldi shoppers, with a text code on its Cuthbert Cake packaging allowing customers to make a donation to the charity throughout July.
• Liz Fox, National Sustainability Director at Aldi UK, expressed pride in the partnership's progress and commitment to raising the bar further with the new £20 million target.
• Kate Collins, Chief Executive of Teenage Cancer Trust, thanked Aldi for their continued support and highlighted the impact of the funds raised on the lives of young people with cancer and their families.
• Aldi will make an additional £12,000 donation to support the charity's work, further demonstrating their commitment to the partnership.
• The partnership has enabled Teenage Cancer Trust to provide vital support services, dedicated facilities, and specialised care for young people undergoing cancer treatment across the UK.

Statistics:

• £12 million raised for Teenage Cancer Trust since the partnership began in 2017
• Initial pledge of £15 million met, with a new target of £20 million set by 2031
• £12,000 additional donation made by Aldi to support Teenage Cancer Trust's work
• Cuthbert Cake packaging will feature a text code for customers to make a donation throughout July

Sources:

• Aldi colleagues and customers in Yorkshire have taken part in various fundraising activities since the partnership began in 2017
• Aldi's commitment to raise £20 million by 2031 is a testament to the charity partnership's success
• Liz Fox, National Sustainability Director at Aldi UK
• Kate Collins, Chief Executive, Teenage Cancer Trust