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Alfred University and Alfred State College Students Collaborate on Market Research Projects

Strategic Insights

— 1 min read

A group of 13 marketing and business students from Alfred State College visited Alfred University, where they toured a College of Business facility used for market research projects. The students participated in mock focus groups, discussing how consumer data collection is used to develop marketing strategies. The visit was organized by Shelly Freyn, associate professor of marketing at Alfred University, and Susan Gorman, associate professor of marketing at Alfred State. Gorman said the in-person setting of the focus groups gave her students a better understanding of how consumer information is gathered and how it is analyzed.

Key Takeaways:

  • 13 students from Alfred State College's Consumer Behavior class visited Alfred University's College of Business facility.
  • The students participated in mock focus groups and discussed how consumer data collection is used to develop marketing strategies.
  • The visit was organized by Shelly Freyn, associate professor of marketing at Alfred University, and Susan Gorman, associate professor of marketing at Alfred State.
  • The students gained a better understanding of how consumer information is gathered and how it is analyzed through the in-person setting of the focus groups.
  • The focus groups provided a real-world experience for the students, allowing them to see how data is collected and decisions are made.
  • The visit highlighted the importance of marketing research in developing comprehensive marketing strategies.
  • Alfred Market Insights (AMI), a student-run organization, was mentioned as a potential collaboration opportunity between Alfred University and Alfred State students.

Statistics:

  • 13 students participated in the mock focus groups.
  • 2 mock focus groups were conducted: one for Nike testing a new flip-flop and the other for Nestle and a new chocolate cookie.
  • The students came up with the ideas for the marketing strategies during the focus groups.
  • The focus groups can be observed through one-way glass and on a closed-circuit television monitor.

Sources:

  • Alfred. "Alfred University Marketing Students Tour Alfred State." (Source: Very exact format from the original material)
  • Gorman, Susan. (Author not specified in original material)
  • Freyn, Shelly. (Author not specified in original material)

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