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All American Communications Goes Online with CompuServe Forum and Website

Strategic Insights

— 1 min read

All American Communications, the parent company of All American Television, has launched a CompuServe forum and website for its hit television series "Baywatch." Fans can now access behind-the-scenes information, photos, audio, and special events surrounding the program. In conjunction with the launch, All American will give away an all-expense-paid trip to Mexico for an Inside Sports photo shoot with new cast member Gena Lee Nolin. The CompuServe forum, created by All American with Entertainment Drive, and the "Baywatch" worldwide website, also created by All American with EDRIVE and CompuServe, offer access to cast photographs and biographies, "Baywatch" trivia, and more.

Key Takeaways:

  • All American Communications has launched a CompuServe forum and website for its hit television series "Baywatch."
  • The forum and website offer access to behind-the-scenes information, photos, audio, and special events surrounding the program.
  • In conjunction with the launch, All American will give away an all-expense-paid trip to Mexico for an Inside Sports photo shoot with new cast member Gena Lee Nolin.
  • The "Baywatch" worldwide website features cast photographs and biographies, "Baywatch" trivia, a map of the United States that can be clicked for information on cast personal appearances and "Baywatch" television stations, and more.
  • The program's star and Executive Producer David Hasselhoff and other cast members will take part in online chats and special contests and promotions.
  • "Baywatch" is seen on 200 U.S. television stations and consistently ranks first among syndicated action dramas, with a worldwide audience of over one billion.

Statistics:

  • The "Baywatch" worldwide website is located at baywatch.compuserve.com.
  • The CompuServe forum has over 500,000 members, with a potential exposure to over three million internationally.
  • All American Communications has over 50 significant web projects completed, including work with clients like The NFL, MacMillan Publishing, Microsoft, CBS, and Time Warner.
  • The company trades in the Nasdaq over-the-counter market under the symbol AACI.

Sources:

  • PRNewswire, October 9, 1995
  • CompuServe press release
  • Entertainment Drive press release
  • Free Range Media press release
  • All American Communications, Inc. annual report
  • H&R Block company history
  • CompuServe company history
  • Entertainment Drive company history
  • Free Range Media company history

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