Football teams

Allstate's "60 Seconds of Mayhem Sweepstakes" Offers Grand Prize Package to College Football Fans

Strategic Insights

Sep 1, 2011 — 1 min read

Allstate Insurance Company has launched the "60 Seconds of Mayhem Sweepstakes," a contest where one lucky fan will win a grand prize package including a new 2012 Buick Regal GS, a trip to the 2012 Allstate BCS National Championship in New Orleans, and a unique challenge to kick a field goal in 60 seconds or less. Fans can enter the sweepstakes by visiting the Allstate website, watching in-game announcements at participating stadiums, or visiting the Allstate Tailgate Tour. The contest aims to provide one fan with a life-changing grand prize, while also offering weekly instant prizes to enhance the college football experience.

Key Takeaways:

The Allstate "60 Seconds of Mayhem Sweepstakes" will reward one fan with a grand prize package including a 2012 Buick Regal GS, a trip to the 2012 Allstate BCS National Championship, and a unique challenge to kick a field goal in 60 seconds or less.
The contest is open to fans who register at the Allstate website, watch in-game announcements at participating stadiums, or visit the Allstate Tailgate Tour during the 2011 college football season.
The grand prize package also includes a 2012 Forest River Wildcat travel trailer, a 2012 Tahoe Q7 SF boat, a 2012 Cross Country Tour Victory motorcycle, and a $30,000 gift card from a home improvement store.
Fans who register for the sweepstakes will also be eligible to instantly win weekly prizes, including airfare gift certificates, tailgate grills, digital cameras, and more.
The Allstate Tailgate Tour is a unique and interactive fan experience featuring college football-themed activities for fans of all ages.

Statistics:

The contest is open to fans until November 30, 2011.
The winner will be selected at random and must successfully complete the field goal challenge at the 2012 Allstate BCS National Championship on January 9, 2012.
The grand prize package is valued at over $200,000.
Instant prizes will be awarded weekly to fans who register for the sweepstakes.

Sources:

The Allstate Corporation, News Release, dated September 2, 2011.

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